Key Facts

Remote From:

Australia

Freelance

Mid-level (2-5 years)

English

Hard Skills

Media Strategy Campaign Management Data-Driven Decision Making YouTube Channels Canva (Software) Campaign Management TikTok Instagram Content Business Development Project Coordination Content Strategy Content Creation KPI Reporting Public Relations Video Editing

Other Skills

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Social Collaboration
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Collaboration
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Communication
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Time Management
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Teamwork
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Proactivity
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Self-Discipline

Roles & Responsibilities

3+ years of influencer partnership experience; PR experience is a plus
Strong understanding of the Australian influencer ecosystem and end-to-end execution processes
Hands-on experience executing campaigns independently within the past 6 months (from creator sourcing to post-performance optimization), without relying on agencies
Regularly uses AI tools (e.g., ChatGPT, AI agents) to enhance productivity

Requirements:

Develop and execute AU KOL/KOC strategies, including budgeting, creator selection, negotiation, content briefing, and posting coordination; utilize AI tools to improve content quality and efficiency
Manage end-to-end influencer campaigns across AU, ensuring timelines, delivery quality (reach, engagement, conversion), and cross-platform coordination
Build and manage cross-brand / cross-industry partnerships with Australian pet brands and related partners, ensuring smooth execution and measurable outcomes
Analyze performance KPIs regularly and provide actionable recommendations to optimize future campaigns and scale partnership operations

Job description

【 About the company 】

At Tomofun, we LOVE pets and technology. Our vision is to bring joy and innovation to every pet lover in the world.

We are pioneers in the pet tech industry. Our debut product, Furbo - the world's first AIoT treat-tossing pet camera, is the #1 bestseller on Amazon in 15 countries, including the US, UK, and JP and have millions of users in 133 countries. In 2019, we launched an AI-powered subscription service, the Furbo Pet Nanny, which sends smart alerts to our users to notify them to check on the safety of their furbabies when they are home alone. Since the launch of Furbo Pet Nanny, we have saved hundreds of pets' lives and are continuing to innovate and develop new features with our state-of-the-art technology.

The learning curve is steep. But the work is exhilarating. Tomofun is on the cusp of a pet-tech boom and we’re looking for smart, innovative thinkers who aspire to incredible things.

> Know more about us: furbo.com | LinkedIn | Medium Tech Blog

【About the role】
Tomofun is looking for a KOL/PR Freelancer who understands the Australian influencer landscape and excels at both strategic planning and hands-on execution. In this role, you will lead KOL/KOC strategy, creator communication, posting coordination, and performance optimization for the Australian market. You will also explore partnership opportunities with local pet brands, pet-friendly businesses, and cross-industry collaborators to further expand Furbo’s brand presence and market penetration in Australia.

Australia is known for its strong pet culture and highly engaged pet-loving communities. We are looking for someone who understands local content styles, audience behavior, and platform differences (including Instagram, TikTok, YouTube, and pet community creators) to amplify Furbo’s influence and bring our brand into the daily lives of more Australian pet parents.

【What you’ll do】

KOL/KOC Strategy & Execution

Build Furbo’s KOL/KOC strategies for the AU market, including budgeting, creator selection, negotiation, content briefing, and posting coordination
Utilize AI tools to improve content quality and operational efficiency
Manage collaboration timelines, ensuring delivery quality across reach, engagement, and conversion
Analyze campaign results and continuously optimize strategy to boost audience engagement and exposure

Cross-brand / Cross-industry Partnership

Seek partnerships with Australian pet brands, pet-friendly companies, outdoor/lifestyle brands, and community collaborators
Coordinate project details to ensure smooth execution, timely deliverables, and strong outcomes

Data Analysis & Optimization

Consolidate and analyze performance KPIs regularly
Provide actionable recommendations to improve future campaign strategy and scale partnership operations efficiently

【Who you are】

3+ years of influencer partnership experience; PR experience is a plus
Strong understanding of the Australian influencer ecosystem and end-to-end execution processes
Hands-on experience executing campaigns independently within the past 6 months (from creator sourcing to post-performance optimization), without relying on agencies
Strong content planning skills, creative judgment, and data sensitivity
Proficient in Canva; additional editing software is a plus
Regularly uses AI tools (e.g., ChatGPT, AI agents) to enhance productivity
Proactive, collaborative, self-disciplined, and excellent at time management
Loves pets; pet-ownership experience is a strong advantage