As the Wholesale & Social Commerce Growth Coordinator, you will be responsible for driving two major revenue channels for the business: wholesale (via platforms such as Faire and direct retailer relationships) and social commerce/affiliate marketing (via TikTok Shop, LTK, and ShopMy). You will be active daily on all channels: prospecting and maintaining wholesale accounts, managing platform setups and listings, executing affiliate/creator campaigns, tracking performance, and building the processes and partnerships needed to scale.
Prospect and identify potential wholesale brick-and-mortar retail partners, including outreach, sample requests, and onboarding into the wholesale program.
Manage product listings on wholesale platforms (e.g., Faire, NuOrder): ensure SKUs are accurate, product images and descriptions are up to date, pricing and discount structures are optimized.
Coordinate promotional campaigns for wholesale accounts: prepare sales sheets, plan seasonal promotions, coordinate co-op marketing or discount structures, track results.
Monitor and report on wholesale channel KPI, order volume, average order value (AOV), re-order rate, margin performance, SKU mix. Use these insights to drive strategy and improvement.
Work closely with operations, logistics and inventory teams to ensure wholesale channel inventory is available and fulfilled properly, with minimal stockouts or overstock.
Document and maintain standard operating procedures for the wholesale onboarding flow, account management, listing updates and promotional campaign execution.
Process daily affiliate orders on TikTok Shop and LTK: check links, confirm payouts, ensure SKUs and pricing are live.
Onboard new creators and affiliates: send welcome kits, set up tracking links and assets, coach them on best-practices.
Nurture affiliate/creator relationships: answer questions, provide fresh assets, help them grow their performance.
Maintain affiliate links and asset libraries. Assist with TikTok Shop backend tasks such as live-sell logistics, reviews monitoring and link integrations.
Support the campaign calendar by aligning affiliate launches and creator campaigns with wholesale product promotions, inventory availability and platform events.
Work with the marketing/content team to prep short-form videos, affiliate content kits and creator briefs.
Track performance by analyzing clicks, conversions, average order value (AOV), return on ad spend (ROAS), affiliate cost-per-acquisition; build weekly or monthly summaries with insights and next-steps.
Stay up-to-date on new TikTok Shop features, affiliate platform changes, creator economy trends, and share relevant learnings with the team.

Velera

Twilio

Guidehouse

Neato®

Segment

KMC Solutions

KMC Solutions

KMC Solutions