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Growth Marketing Lead

ecoplanet

Roles & Responsibilities

  • Strong track record in Growth (not necessarily classic marketing)
  • Deep understanding of startup dynamics, prioritization, and hypothesis testing
  • Highly pragmatic, impact-driven, and decisive
  • Proven leadership mindset with a strong focus on team development

Requirements:

  • Own and execute the end-to-end growth strategy, continuously refining priorities to drive measurable business impact
  • Identify, test, and scale the highest-leverage growth opportunities across channels, formats, and initiatives
  • Design and run hypothesis-driven experiments: test fast, learn quickly, double down on what works, and cut what doesn’t
  • Own CRM strategy, segmentation, and distribution to drive lifecycle growth and retention

Job description

What we are building
At ecoplanet, we’re redefining energy for tomorrow. Our mission: turn energy management into the competitive advantage every European business uses to win markets. We’re building the operating system for the energy transition - saving energy costs, increasing efficiency, and streamlining operations.
Why This Role Matters
TL;DR - We’re looking for a highly innovative Growth Marketing Lead to own and grow ecoplanet’s growth engine. As a team lead, you’ll mentor a small team and act as strategic driver and sparring partner to our founders. You’ll focus on opportunity creation, return on marketing spend, and building not just scalable - but sustainable growth. This is a high growth, high impact role with a team who values ownership, impact and cares deeply.

What you'll be doing:
  • Own and execute the end-to-end growth strategy, continuously refining priorities to drive measurable business impact
  • Identify, test, and scale the highest-leverage growth opportunities across channels, formats, and initiatives
  • Design and run hypothesis-driven experiments: test fast, learn quickly, double down on what works, and cut what doesn’t
  • Orchestrate and align performance marketing, organic growth, content, web/CRO, analytics, and CRM toward shared growth goals
  • Partner with agencies and internal teams to steer execution while stepping in hands-on where impact is highest
  • Define, track, and act on the KPIs that matter, translating data into clear decisions, priorities, and recommendations
  • Own CRM strategy, segmentation, and distribution to drive lifecycle growth and retention
  • Embed AI into the daily operating system of the growth team, not just as isolated experiments
  • Build and lead a lean, high-performing growth team through coaching, prioritisation, and enablement
  • Act as a data-driven sparring partner to our founders, clearly communicating strategy, trade-offs, and progress
What You’ll Achieve

Language requirements 

You’ll create content for German speaking audiences - from long-form articles to webinars and live discussions. To ensure our messaging is clear and credible - full professional fluency in German is a must. Any additional language is a plus.

Skills, knowledge, and expertise

Must-haves:

  • Strong track record in Growth (not necessarily classic marketing)
  • Deep understanding of startup dynamics, prioritization, and hypothesis testing
  • Highly pragmatic, impact-driven, and decisive
  • Excellent communication skills and the ability to adapt language and information to different stakeholders based on their knowledge of the area.
  • Proven leadership mindset with a strong focus on team development

Strong Plus / Highly Relevant:

  • Hands-on interest in and experience with AI in growth and marketing
  • Experience with modern growth and marketing stacks (e.g. HubSpot, CRM automation)
  • Understanding of SEO/GEO and AI-driven search trends
  • Exposure to B2B, industrial, or Mittelstand customers - or very fast learner
  • Energy sector knowledge is a big plus
What You Get
  • Top of market team
  • Competitive compensation (incl. VSOP)
  • Jobrad, Jobticket, Wellpass, and more
  • Offices in Munich & Berlin, or working remotely (your choice)
  • Flexibility & autonomy
  • Real impact: your work supports Europe’s transition to a smarter energy system
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