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Content Creator and Copywriter

Roles & Responsibilities

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum 3 years of experience in content creation and copywriting, with a strong portfolio showing versatility.
  • Excellent writing, editing, and proofreading skills with a solid understanding of SEO and keyword optimization.
  • Experience with content management systems (WordPress or HubSpot), plus social media content creation/management and cross-functional collaboration.

Requirements:

  • Develop and execute creative marketing concepts including copy, graphics, and visuals; collaborate with design and videography teams.
  • Write, edit, and optimize copy for multiple channels (social, email, website, blog) with SEO considerations.
  • Manage editorial calendar, maintain brand voice and style guide, and ensure timely, consistent content delivery.
  • Research industry trends and competitors; monitor content performance and adjust strategy accordingly.

Job description

We are seeking a highly creative and skilled "Content Creator and Copywriter" for an international Leading Hair and Skin Care Product Group. The Content Creator and Copywriter will be responsible for developing high-quality content for our company's marketing campaigns, social media channels, email marketing, website, and other marketing materials.

The position will be based in Beirut (covering the region) reporting to head offices in Dubai, UAE.

Key Responsibilities:

  • Develop and execute creative concepts for marketing campaigns, including copy, graphics, and visuals.
  • Write and edit clear, concise, and compelling copy for various marketing channels, including social media, email marketing, website, and blog.
  • Collaborate with the marketing team to develop content that aligns with our brand voice and marketing goals.
  • Conduct research on industry trends, competitors, and target audiences to inform content development and optimization.
  • Develop and maintain an editorial calendar to ensure timely and consistent delivery of content.
  • Optimize content for SEO and track performance to improve search rankings and organic traffic.
  • Develop and maintain a style guide to ensure consistency in brand messaging and tone of voice across all channels.
  • Work closely with designers, photographers, and videographers to create visual assets that complement written content.
  • Proofread and edit all content to ensure accuracy, clarity, and quality.
  • Stay up-to-date with the latest trends and best practices in content creation and copywriting.

Requirements:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 3 years of experience in content creation and copywriting.
  • Strong portfolio of writing samples that demonstrate versatility in style and format.
  • Excellent writing, editing, and proofreading skills.
  • Strong understanding of SEO and keyword optimization.
  • Ability to work collaboratively with cross-functional teams.
  • Knowledge of content management systems, such as WordPress or Hubspot.
  • Experience in social media content creation and management.
  • Strong attention to detail and ability to meet deadlines.
  • Experience in GCC and USA market is a plus

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