Proven experience in developing and executing comprehensive marketing strategies tailored to regional markets
Hands-on experience managing paid traffic channels (Google Ads, Meta Ads) and/or SEO initiatives
Proficiency in web and mobile app analytics, interpreting data to optimize campaigns and extract actionable insights
Requirements:
Develop and implement dynamic regional marketing strategies aligned with the overall commercial vision and targets, including planning quarterly and annual campaigns in coordination with marketing and business development to ensure consistency with the global campaign narrative
Conduct market research and competitive analysis in the region, translating findings into innovative campaign strategies; monitor KPIs and extract actionable insights to improve campaign performance
Manage the regional marketing budget and ensure alignment with strategic objectives; act as a facilitator for marketing in regional forums and maintain strong cross-functional relationships
Engage with the team and contractors to solve business challenges, provide strategic advice, and coordinate with the compliance team to identify marketing opportunities while meeting regulatory standards
Job description
What will you do:
Develop and implement dynamic regional marketing strategies aligned with our overall commercial vision, creating plans to achieve ambitious commercial targets
Develop and refine regional initiatives that align with our commercial aspirations and increase brand awareness
Actively engage with the team and contractors to solve business challenges and provide strategic advice
Conduct and interpret market research and competitive analysis in the region, translating findings into innovative campaign strategies
Ensure effective communication with the compliance team to identify new marketing opportunities while meeting regulatory standards
Closely monitor and report on key performance indicators, extracting actionable insights and identifying ways to improve
Manage regional marketing budget, ensuring alignment with our strategic objectives
Act as a key facilitator and advocate for marketing in regional forums, maintaining strong cross-functional relationships
Develop and synchronize quarterly and annual campaign programs in coordination with the marketing and business development departments, ensuring consistency with the global campaign narrative
Who are we looking for:
Proficiency in Japanese and English
Proven experience in developing and executing comprehensive marketing strategies tailored to regional markets
Expertise in creating and implementing effective social media marketing (SMM) strategies to boost engagement and brand awareness
Demonstrated success in launching and promoting new products, achieving measurable market penetration
Proficiency in web and mobile app analytics, with the ability to interpret data and optimize campaigns based on actionable insights
Hands-on experience in managing paid traffic channels (e.g., Google Ads, Meta Ads) and/or SEO initiatives to drive user acquisition and conversion
Experience in managing monthly marketing budgets ranging from $20,000 to $100,000, ensuring cost-effective and high-impact allocation
