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Marketing Programs Manager

Roles & Responsibilities

  • Over 10 years in B2B marketing roles.
  • Proven experience leading Account-Based Marketing (ABM) and tiered account strategies.
  • Experience marketing hardware or complex deep-tech products.
  • Demonstrated success working closely with Sales and Product teams to drive revenue.

Requirements:

  • Develop the strategy for integrated marketing programs, including ABM for strategic accounts and broader outreach for the wider market.
  • Acquire deep market knowledge - customer challenges and competitive landscape - to ensure programs are on target.
  • Lead cross-functional planning with Regional Sales, Solution Teams, Product Marketing, and Field Marketing to align goals.
  • Oversee program execution across web, social, email, and events, collaborate with Content and Product Marketing to translate technical capabilities into clear narratives, and monitor KPIs to drive improvements.

Job description

Description

Quantum Machines (QM) is a global leader in hybrid control systems for quantum computing, a field on the verge of exponential growth. Our innovative hardware and software offer a groundbreaking approach to controlling quantum computers, scaling from individual qubits to arrays of thousands. At the heart of QM is a passionate, ambitious team committed to transforming the construction and operation of quantum computers. Our deep understanding of customer needs drives us to deliver unmatched solutions in this revolutionary field. 

We are looking for a Marketing Programs Manager to lead the marketing strategy and execution for one of our lines of business. In this role, you will become the internal expert on this specific market, customers, and competition. You will use this knowledge to design high-impact plans, ranging from focused Account-Based Marketing (ABM) for top-tier accounts to broader strategies for other market segments. You will be responsible for defining the strategy and goals, while working closely with sales, product, and marketing teams to execute the plans. 

Main Responsibilities 

  • Program Strategy & Leadership: Develop the strategy for integrated marketing programs. Create distinct plans for different customer tiers, including dedicated ABM for strategic accounts and broader outreach for the wider market. 
  • Market Expertise: Learn and master the details of our market, customer challenges, and competitive landscape to ensure our strategies are on target. 
  • Cross-Functional Planning: Lead the planning process by coordinating with Regional Sales, Solution Teams, Product Marketing, and Field Marketing to ensure everyone is aligned on the goals. 
  • Content Direction: define the content needs and messaging focus for your programs. Collaborate with Product Marketing and the Content Lead, who will create the assets and translate technical capabilities into clear narratives based on your plans. 
  • Program Execution: oversee the rollout of your programs by partnering with Digital, field and Marketing Operations teams to implement campaigns across web, social, email, and events. 
  • Performance Tracking: Monitor how your programs are performing against KPIs and work with the relevant teams to improve results. 



Requirements

Key Requirements: 

  • Over 10 years in B2B marketing roles. 
  • Proven experience leading Account-Based Marketing (ABM) and tiered account strategies. 
  • Experience marketing hardware or complex deep-tech products. 
  • Demonstrated success working closely with Sales and Product teams to drive revenue. 
  • Technical Aptitude: 
  • BSc or MSc in physics, engineering, or a related technical field – an advantage. 
  • Strong ability to learn and comprehend complex scientific and engineering concepts to effectively plan strategies. 
  • Autodidact eager to master new technologies 
  • Skills & Competencies: 
  • Ability to acquire a deep understanding of the market, customers, and competition. 
  • Strong strategic thinking paired with the ability to lead collaborative projects. 
  • Team-player with exceptional collaboration skills to work across Sales, Product, Content, and Digital functions. 
  • Data-driven mindset with experience defining and tracking KPIs. 



 


Preferred Skills

  • Skills & Competencies: 
  • Strong creative instincts paired with strategic thinking and analytical skills. 
  • Proven ability to translate complex technologies into clear, engaging narratives for highly technical audiences. 
  • Excellent project management and organizational skills, with experience leading cross-functional initiatives. 
  • Data-driven mindset with experience defining and tracking KPIs. 
  • Team player with exceptional collaboration skills. 



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