Principal Product Manager

Job Title: Principal Product Manager – NAF Link

Salary: $160K - $175K/yr d.o.e.

Location: Remote OK - If living within 31 miles of Tustin, CA or Austin, TX will need to be able to work a hybrid schedule

Overview

The Principal Product Manager is a senior individual contributor and strategic force within the Product organization, responsible for shaping the long-term vision, strategy, and evolution of NAF Link, our flagship Point of Sale (POS) platform. This role operates at a system level, influencing not only individual features but the overall architecture, experience, and business outcomes of the loan origination journey.

As a Principal PM, you will partner closely with executive leadership, engineering, design, data, and go-to-market teams to ensure NAF Link remains a category-defining platform for Loan Officers and borrowers alike. You will tackle the most complex product problems, lead high-impact initiatives end-to-end, and serve as a thought leader and mentor within the product organization.

If you thrive in ambiguity, excel at balancing strategic vision with executional rigor, and are motivated by transforming the mortgage lending experience at scale, this role offers a unique opportunity to leave a lasting imprint on the future of loan origination technology.

Responsibilities

Product Vision, Strategy, and Outcomes

• Own and evolve the long-term product vision and strategy for NAF Link, ensuring alignment with company-level objectives, technology strategy, and market dynamics.
• Identify and articulate multi-year opportunities, defining strategic bets that drive growth, differentiation, and platform maturity.
• Translate vision into clear outcomes, guiding teams from problem definition through solution delivery and value realization.

End-to-End Product Leadership

• Lead complex, cross-cutting initiatives spanning multiple teams, systems, and user personas.
• Define and maintain a strategic, outcome-oriented roadmap, balancing near-term delivery with long-term platform investments.
• Drive go-to-market strategy in partnership with Marketing, Sales, Operations, and Training to ensure successful adoption and measurable impact.

Customer, Market, and Systems Insight

• Develop a deep, first-hand understanding of Loan Officers, borrowers, and internal stakeholders through continuous discovery and user observation.
• Conduct advanced market and competitive analysis to position NAF Link as a leader in POS innovation.
• Demonstrate strong systems thinking—understanding how NAF Link integrates with LOS, CRM, communications, data, and downstream fulfillment workflows.

Product Discovery, Innovation, and Prioritization

• Lead high-stakes product discovery efforts, framing ambiguous problems and validating solutions through data, experimentation, and user insight.
• Apply rigorous prioritization frameworks to ensure investment is focused on initiatives with the highest strategic and customer impact.
• Champion innovation across automation, AI-assisted workflows, and experience design to meaningfully improve conversion, efficiency, and customer satisfaction.

Data, Metrics, and Decision Making

• Define success metrics and measurement frameworks that connect product outcomes to business results.
• Use quantitative and qualitative data to guide decisions, assess tradeoffs, and course-correct strategy as needed.
• Present clear, executive-level insights on performance, risks, and opportunities.

Cross-Functional Influence and Leadership

• Partner deeply with Engineering, Design, Data, and Architecture teams to deliver scalable, high-quality solutions.
• Influence without authority, aligning diverse stakeholders around shared goals and outcomes.
• Act as a mentor and role model for Product Managers, elevating product thinking, discovery practices, and execution standards across the team.

Industry Thought Leadership

• Leverage deep mortgage industry expertise to anticipate regulatory, operational, and market shifts.
• Serve as a trusted product voice internally, helping shape broader product and technology strategy beyond NAF Link.

Qualifications

• 10+ years of product management experience, with significant experience in Mortgage Lending technology, specifically POS and/or LOS platforms.
• Proven track record of owning and delivering complex, high-impact products or platforms at scale.
• Demonstrated ability to operate at both strategic and tactical levels, from vision setting to detailed execution.
• Strong analytical and systems-thinking skills, with comfort navigating large, complex data sets.
• Exceptional communication and stakeholder-management skills, including experience working with senior and executive leaders.
• Bachelor’s degree in a related field preferred; advanced degree a plus.

Other Duties: 

This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may perform additional related duties as assigned in order to meet the needs of the organization. 

Physical Demands: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be able to lift up to ten pounds. Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a keyboard; and to verbally communicate to exchange information (or the ability to accomplish these tasks with reasonable accommodation). 

VISION: See in the normal visual range with or without correction (or the ability to accomplish these tasks with reasonable accommodation). 

HEARING: Hear in the normal audio range with or without correction (or the ability to accomplish these tasks with reasonable accommodation). 

[EOE/M/F/D/V. Drug-free workplace.] 

#LI-JD2

#LI-REMOTE