Digital Marketing Coordinator

Title - Digital Marketing Coordinator

Pay: up to $25/hr. + Benefits

Hours:  M-F , Must be able to work EST or CST.

Position Summary:

The Marketing Coordinator supports the Marketing Department with various tasks such as collaborating with the development and execution of marketing plans, web and social media efforts, content development, promotional marketing materials, and analysis of existing/future projects. This position is highly designed focused. Designer must have experience in both print and digital media. Applicants with experience in marketing and designing with other professionals will be given prime consideration.

Duties and Responsibilities:

• Work closely with Marketing Manager to ensure each piece adheres to established brand guide.
• Create new digital campaign concepts and execute them in full in a timely manner.
• Assist in coordinating various external marketing and internal communication activities.
• Create and update marketing campaigns, print materials, web/print ads, tradeshow collateral, social media images, promotional items, business cards, mobile app pages, e-mail blasts, logos, website designs, storyboards, etc.
• Collaborate with other teams within the department, taking content and producing necessary designs and mocks and communicating design decisions
• Responsible for executing a variety of activities including customer communications, email campaigns, public relations, trade shows and events, promotions.
• Assist with developing marketing strategies.
• Assist with creation, writing, and maintenance of e-communications such as social media, blogs, email templates, and other company related marketing materials.
• Maintain various marketing systems including CRM/CMS databases.
• Carry out lead generating campaigns including process, content creation, editorial calendar and reporting on the success of past/present campaigns.
• Responsible for creation, implementation and maintenance of a variety of activities including customer and recruiting communications and social media campaigns.
• Carry out corporate social media efforts including reporting on the success of past/present campaigns. Track, analyze and concisely report analytics to show the effectiveness of campaigns.
• Manage, monitor, and curate organic posts for social media profiles including: Facebook, Twitter, Instagram, LinkedIn, Google Plus, etc.
• Assist in coordinating of a variety of social media marketing requests.
• Working with graphic designers and web development team to create social media graphics and creative
• Assist graphic designers with design over-flow and template changes

Desired Competencies:

• Experience with marketing methodologies and analytics.
• Proficiency with Microsoft Office Suite (Excel, Word, Outlook, PowerPoint).
• Thorough knowledge of the top social media networks (Facebook, Twitter, YouTube, and Instagram).
• Highly proficient in Adobe Illustrator, Photoshop, & InDesign
• Excellent written and verbal communication skills.
• Must be able to meet deadlines and department performance standards.
• Strong organizational skills, with the ability to multitask and maintain a fast paced workflow.
• Excellent customer service skills.

Desired Education/Experience:

• A portfolio showcasing your work
• Design experiences is required
• Bachelor's degree preferred.
• Minimum 1-2 years' corporate marketing experience or agency equivalent experience
• Experience working with vendors and other external customers.

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