Key Facts

Remote From:

Full time

Mid-level (2-5 years)

Hard Skills

Email Marketing Content Strategy Digital Marketing Marketing Automation Calendar Management Content Creation Integrated Reporting Integrated Marketing Communications Google Analytics Build Pipeline +18 more

Other Skills

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Collaboration
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Adaptability
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Communication
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Analytical Thinking

Roles & Responsibilities

3+ years of B2B marketing experience (preferably in healthcare)
Bachelor's degree in Business, Marketing, or related field
Proficiency with Salesforce, Pardot or similar CRM/marketing automation
Experience in brand and digital marketing (content creation, email campaigns, social media) with ability to translate data into insights

Requirements:

Collaborate with sales, marketing, and internal stakeholders to drive brand and digital marketing programs in support of growth objectives
Plan, develop, and execute integrated organic, paid social, and email campaigns to drive engagement and generate leads
Manage inbound leads and nurture prospects to create meetings and pipeline; track performance and optimize campaigns
Maintain the corporate website (WordPress) and coordinate with agencies/vendors to deliver campaigns; report on full-funnel performance and assist with budgeting

Advantmed

About Advantmed

Advantmed is a privately held company founded in 2005. The organization initially focused on record retrieval but has evolved into an innovative healthcare information management company that helps health plans and Managed Care Organizations optimize revenue and improve quality outcomes. Our mission is to improve the healthcare system by ensuring appropriate, quality care and eliminating unnecessary costs. We accomplish this by providing a cost-effective suite of capabilities tailored to the unique needs of our clients, including NCQA-certified HEDIS® measure software, risk analytics, medical record retrieval, medical record abstraction, risk adjustment coding, data validation, prospective assessments, and provider education. Our strategy reflects our flexibility and commitment to meeting our clients' evolving needs. We work closely with our clients to understand their concerns, requirements, strategic objectives, and infrastructure so that we can support them accordingly. Our foundational principles are accuracy, efficiency, and transparency. Our solutions are designed to be user-friendly and flexible. We see ourselves as an extension of our clients’ internal teams, which allows us to work to advance our solutions and provide support for their growing business needs. Understanding how our clients use our products and services fuels our product development road map, especially in terms of technology as we continually work to improve our client portal. In addition, we regularly monitor statutory and regulatory changes from CMS, HHS, NCQA, and others. The Advantmed leadership team is composed of seasoned healthcare veterans, with extensive quality and risk adjustment expertise. The leadership team oversees a global staff of over 1,800 employees. Notably, we are HITRUST certified, and all data resides within the United States.

Company type: Large

Founded: 2018

Company size: 1001 - 5000

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Job description

ABOUT ADVANTMED

Founded in 2005, Advantmed is the industry-leading provider of medical record retrieval, medical record review, health assessment, and analytics solutions for health plans and providers. Through a tailored, cost-effective suite of services addressing risk adjustment and quality needs, Advantmed seeks to improve healthcare outcomes and performance across the organizations it serves.

Position Summary: Advantmed is growing rapidly, and we are excited to scale our marketing programs. We’re looking for a Sr. Marketing Associate to join our highly collaborative team and help drive Advantmed’s growth. The right candidate for the role is a strong marketing generalist who is passionate about increasing both brand awareness and pipeline.

What You’ll Do

Partner with sales, marketing, and other internal stakeholders to drive forward our brand and digital marketing programs to support growth objectives
Plan, develop, and execute integrated organic, paid social, and email campaigns that drive engagement and generate leads
Support content creation and work with internal subject matter experts to plan content calendar
Leverage the marketing and sales tech stack (Salesforce, Pardot, Google Analytics, etc.) to track performance and optimize campaigns
Maintain corporate website (WordPress), making updates as needed
Liaise with marketing agencies and external vendors to facilitate the delivery and success of ongoing programs
Manage inbound leads to generate meetings and pipeline for sales team
Report on full-funnel performance and make recommendations for optimization
Support marketing budget management and organization of invoices, contracts, and month-to-month tracking

Requirements

What We’re Looking For

3+ years of B2B marketing experience, preferably in the healthcare space
Bachelor's degree in Business, Marketing or related field
Proficiency and experience in brand and digital marketing programs such as content and collateral creation (including Canva), email campaign creation and execution, and social media best practices
Analytical mindset with the ability to translate data into actionable insights and support program decisions
A flexible, hands-on approach with the ability to adapt in a fast-paced environment
Excellent communication and collaboration skills
Proficiency with Salesforce, Pardot or similar CRM and marketing automation system is required

Benefits