Copywriter

About the Company 

For more than twenty years, IDOC has remained committed to the success of independent optometrists and has become the leading alliance of private optometric practice owners in the United States. Founded by an optometrist with first-hand experience in private practice, IDOC empowers independent owners to build and sustain the practices they envision.  

Our core value—people first, always—combined with a focus on innovation gives our network of more than 3,200 optometrists a significant competitive advantage. IDOC supports members through industry-respected consultants, business analytics, dedicated account management, vendor partnerships, continuing education, and peer networking. 

We are proud to be a Great Place to Work-Certified™ organization, offering a collaborative and empowering environment for professionals who want to make a difference.

About the Role 

We're looking for a talented Copywriter to join our in-house marketing team and help shape the voice of our brand. 

In this role, you'll craft compelling copy across multiple channels and formats, from digital campaigns and website content to email marketing and social media. You'll work closely with in-house marketing channel owners and external agencies to create content that engages audiences and drives results.

• Developing clear, persuasive, and on-brand copy that resonates with target audiences. 
• Creating copy matrixes across our offerings and serving as an anchor for the team by providing consistent brand, campaign and offer messaging. 
• Writing and editing copy, optimizing for SEO and conversion, and adapting messaging for different platforms and audience segments. 
• Working within our brand voice and style guidelines, you'll also collaborate with marketing channel owners and external agencies to ensure messaging consistency across all touchpoints. 
• Reviewing and refining existing content to ensure it meets our brand standards and aligns with current brand positioning. 

Requirements 

• 3-5 years of professional copywriting experience, preferably in-house or at an agency. 
• A strong portfolio demonstrating versatility across different formats, channels, and tones. 
• Excellent writing, editing, and proofreading skills with meticulous attention to detail. 
• Ability to translate complex ideas into clear, engaging copy for diverse audiences. 
• Understanding of SEO best practices and how to write for digital channels. 
• Strong collaboration skills and ability to work effectively with cross-functional teams. 
• Ability to manage multiple projects simultaneously and meet tight deadlines. 
• Receptiveness to feedback and commitment to continuous improvement.