Key Facts

Remote From:

Full time

192 - 192K yearly

Hard Skills

Brand Management Direct Marketing Digital Marketing Campaign Management Budget Management Analytics Influencer Marketing Retail Operations Business Alignment Computational Tools Performance Metric

Other Skills

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Mentorship
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Collaboration
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Communication
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Leadership

Requirements:

Lead wholesale marketing for Trafilea brands
Own strategy and execution of campaigns
Manage and mentor Brand Marketing Manager
Develop OOH, influencer, and digital tactics
Ensure brand consistency across platforms
Monitor campaign performance metrics
Oversee retail marketing budget allocation
Implement AI-driven campaign tools

Job description

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

Key Responsibilities

We are looking for a innovative and proactive wholesale marketing manager to lead the retail and wholesale marketing organization for Trafilea’s brands—Shapermint and Truekind—across North America and internationally to drive sell-through, brand equity, and retail expansion.

You will own the strategy, planning, and execution of integrated 360° campaigns across freestanding retail, wholesale accounts, and on-air channels. This role ensures marketing excellence and brand consistency across all physical and digital retail environments, driving measurable impact on revenue and brand performance.

Manage, mentor, and evaluate the Brand Marketing Manager and supporting specialists.
Develop and execute 360° campaigns integrating OOH, influencer, in-store, and digital tactics.
Support freestanding store launches with playbooks, launch plans, and evaluations.
Ensure creative and merchandising alignment with brand positioning and retailer guidelines.
Monitor sell-through, traffic lift, and digital performance metrics for all campaigns.
Own retail marketing budget allocation, including co-op spend and production costs.
Implement AI-driven tools for campaign tracking and creative optimization.
Project & campaign reporting for senior leadership