Paid Media Specialist

Job Title: Paid Media Specialist

Location: Remote Must be able to work in PST time

About Us:

Archive Digital is a results-driven, data-informed organization focused on creating high-impact marketing campaigns that convert. Our team thrives on innovation, performance, and measurable growth. We’re looking for a Paid Media Specialist to take our digital advertising efforts to the next level.

Position Summary:

We’re seeking a highly skilled and analytical Paid Media Specialist with at least 4 years of hands-on experience managing multi-platform digital advertising campaigns. You will play a critical role in driving customer acquisition, brand awareness, and ROI through paid channels such as Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and others.

Key Responsibilities:

• Develop, execute, and optimize paid media campaigns across platforms including Google Ads, Facebook/Instagram, LinkedIn, and other relevant channels.
  
• Create campaign structures, audience targeting strategies, bidding tactics, and performance tracking systems.
  
• Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, Meta Ads Manager, etc.).
  
• Conduct A/B testing on ad creatives, copy, audiences, and landing pages to improve CTR, conversion rates, and ROI.
  
• Manage advertising budgets and ensure campaigns stay within allocated spend while achieving performance KPIs.
  
• Collaborate with creative teams to develop compelling ad creatives, landing pages, and funnel strategies.
  
• Stay current on industry trends, algorithm changes, and emerging ad platforms.
  
• Provide regular reporting with insights, optimization recommendations, and strategic direction.
  

Requirements:

• Minimum 4 years of experience in a digital advertising or paid media role.
  
• Proven success managing PPC, display, and paid social media campaigns.
  
• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and similar platforms.
  
• Deep understanding of key performance metrics such as ROAS, CTR, CPC, CPM, and CAC.
  
• Strong skills in Google Analytics, UTM tracking, conversion tracking, and audience segmentation.
  
• Experience with remarketing, lookalike audiences, and funnel optimization.
  
• Strong analytical, problem-solving, and organizational skills.
  
• Ability to work independently and collaborate effectively with cross-functional teams.
  

Nice to Have:

• Experience in e-commerce, B2B, or SaaS paid media environments.
  
• Certification in Google Ads and/or Meta Blueprint.
  
• Familiarity with tools like SEMrush, HubSpot, Tableau, or Looker Studio (formerly Data Studio).
  
• Knowledge of SEO principles and how they complement paid strategy.
  

What We Offer:

• Competitive salary based on experience
  
• Flexible remote work options
  
• Professional development and training budget
  
• A collaborative, performance-driven team environment
  
• Opportunities to lead and scale innovative paid media campaigns
  

Requirements

• Minimum 4 years of experience in a digital advertising or paid media role.
  
• Proven success managing PPC, display, and paid social media campaigns.
  
• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and similar platforms.
  
• Deep understanding of key performance metrics such as ROAS, CTR, CPC, CPM, and CAC.
  
• Strong skills in Google Analytics, UTM tracking, conversion tracking, and audience segmentation.
  
• Experience with remarketing, lookalike audiences, and funnel optimization.
  
• Strong analytical, problem-solving, and organizational skills.
  
• Ability to work independently and collaborate effectively with cross-functional teams.