Introduction
Greenpark's continued success is dependent on the strength and depth of our valued long-term client relationships.
Our clients trust us because we deliver top quality Brand Publishing, SEO Insight, Content Production and Paid Social Media campaigns, with a positive attitude and the tenacity, it takes to make great work happen - and great work is a common goal that fuels us all!
Our relationships are proactive and never passive.
We are tireless in our pursuit of knowledge and understanding of our clients' business, needs, challenges, and competitors.
Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them.
This role description covers the main aspects of the Senior Account Director role. However, a job description is not a box that you are put in – it is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.
Why this Role Exists:
- To ensure that our client receives truly outstanding levels of service from the first meeting through to final delivery, create a successful project that makes THEM look good.
- To maximise opportunities for growth of our client accounts through the development of strong and productive relationships with key stakeholders.
- To support the development and implementation of best practice processes for GPC accounts.
- To manage a client servicing team consisting of account managers or executives (depending on size of account)
What this Role Covers:
- Formulation, ownership, and delivery of client management and growth strategies for the clients, in liaison with the Regional Client Services Partner.
Key Responsibilities
Client Relationship Management:
- Build, nurture, and grow relationships with clients
- Lead / participate in senior client meetings and attend regular client status meetings as appropriate
- Be heavily involved in driving the development and expansion of their projects
Overall Strategy
- Implement APAC focused strategies to improve performance and ROI of campaigns, platforms,
and/or other forms of output delivered for clients.
- Support clients by leading and providing strategic direction to internal/external support teams to ensure
output is of the highest quality and is delivered effectively and efficiently
- Work closely with internal teams and client contacts in each market to ensure total satisfaction
- Convincingly present, communicate, and sell strategies
drawn up by Greenpark to clients
Account Growth
- Pro-actively identify and pitch potential upsell opportunities for additional services (based on Greenpark’s 3 key pillars of expertise – SEO, Content and Tech)
to new and existing brands and/or markets
- Be an evangelist of Greenpark’s brand purpose and its core expertise to potential and existing clients.
Team Management
- Supports
the account team members, ensuring high performance and continued development
on a daily basis.
- Work with the RCSP to prioritise resources and build team structure
- Manage the personal development reviews and plans for
their respective team members.
- Be involved in the hiring of account managers/executives for chemistry checks and shares inputs with RCSP.
Reporting and Communication Structure
- This role reports to the Regional Client Services Partner
and advises them on all account matters.
Performance & Personal Development Review
By the Regional Client Services Partner
on the basis of:
- Building strong and productive relationships with key client contacts
- Performance of project,
measured through client NPS and general feedback
- Annual renewal and revenue growth and profitability of accounts assigned
- Team performance and motivation
- Relationships with other operating companies/departments
- Interpersonal/communication skills
- Being an effective coach/manager to your team
- Demonstrating the core values of Greenpark
Handling Target
TBD
