Principal product Designer

Role Overview

We are seeking a Principal Product Designer to lead design strategy and execution across complex products. The role requires end-to-end ownership of UX/UI, from user research and journey mapping to prototyping, AI-powered interface design, and lifecycle optimization. You will work closely with product, engineering, and data teams to ensure scalable, high-quality user experiences that drive engagement and business growth.

Key Responsibilities

Lead UX/UI design strategy across multiple product lines with measurable impact on adoption, retention, and expansion.

Design and implement AI-driven user interfaces, including predictive and automated workflows.

Own end-to-end product design lifecycle: user research, journey mapping, wireframes, prototypes, usability testing, and final delivery.

Develop and maintain design systems to ensure consistency and scalability across products.

Collaborate closely with engineering, product, and data teams to align design with technical feasibility and business goals.

Conduct data-driven usability analysis and iterate designs based on user behavior, analytics, and KPIs.

Mentor and guide junior designers, fostering a culture of best practices, innovation, and high-quality design output.

Key Focus Areas

UX/UI leadership & design strategy

AI-powered product design & workflow automation

Lifecycle design: activation engagement expansion

Must-Have Skills

Advanced UX/UI expertise with mastery of Figma, Adobe Suite, and prototyping tools

Strong understanding of human-computer interaction (HCI) and human-centered design principles

Proven experience in Agile product environments

Experience translating complex product requirements into intuitive and scalable design solutions

Strong cross-functional communication and stakeholder management skills

Education

Bachelors or Masters degree in Design from a premier design institution