Job purpose
- Provide analytics support to multiple clients and brands, ranging from reporting and insights, to building business cases and uncovering consumer behaviour
- Partner with internal teams (Analytics, Strategy, Accounts, Tech) to build client relationships through the lens of data and analytics
- Evaluate information needs of all stakeholders who consume marketing data to design reports and deliver relevant insights.
- Develop reports that track the success of campaigns/programs, analyze results against goals and make recommendations to optimize results.
- Imaginative in analysis: able to separate what is worthwhile versus what is noise and get to the insight that will yield incremental business results
Duties and responsibilities
- Work with strategy, media agencies and other disciplines to plan, measure and optimize channels across customer journey
- Develop a thorough understanding of the clients business that allows to make recommendations and improvements
- Responsibility to elevate insights and drive incremental business impact by leveraging available data sources, including sources outside known environments
- Harness previous learnings to power up use cases across customer journey
- Build and power up BI tools (e.g. Datorama, PowerBI, Tableau)
- Simplify complex data through eye-catching visualizations tailored to different audiences
- Develop measurement plans with clear understanding of key business objectives/questions to formulate relevant KPIs and their associated diagnostic metrics
- Develop test use cases driven by data and strong hypotheses, implement and find learnings
- Stay on top of emerging trends in the analytics industry
- Collaborate with Strategists, Account Leads and other disciplines to strengthen agency offering in data and analytics, across clients, projects and scopes
- Comply with all AODA regulations and requirements
Qualifications
- 1-3 years of work experience in analytics and insight delivery or data management for brands.
- Advanced user of Microsoft Excel and PowerPoint
- Experience using SQL for data gathering and mining
- Advanced analytics techniques with some statistical knowledge in correlation, regression & forecasting
- Some background with web analytics platforms such as Google Analytics, WebTrends, Omniture, etc.
- Ability to develop compelling data storytelling presentations using multiple data sources based on business objectives (e.g. high quality data visualizations, executive summary and deep dive presentations)
- Superior analytical skills with attention to detail
- Strong communication and presentation skills
- Ability to manage deliverable deadlines across multiple priorities and stakeholders
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
The Company welcomes and encourages applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
BEOVEXIS is committed to diversity, equity and inclusion in our agency. We are proud to be an equal opportunity employer and to be recognized by Ad Age as one of the Best Places to Work 2020. BEOVEXIS does not make hiring or employment decisions on the basis of citizenship, race, place of origin, ethnic origin, colour, ancestry, disability, age, creed, sex/pregnancy, family status, marital status, sexual orientation, gender identity, or gender expression, or any other protected ground under applicable law.
