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Social Media Manager (SS - 06272025 - FTSMM)

Job description

Position: Social Media Manager

Number of hours: 40 hours/week
Schedule: Canada (EST) Time Zone


Tasks Required:

  • Content Strategy & Management

    • Develop and implement social media strategies to increase engagement, visibility, and leads across key platforms (YouTube, LinkedIn, TikTok, Instagram).

    • Create a monthly content calendar aligned with company goals and service offerings, particularly in consulting and educational outreach.

  • Video & Audio Production

    • Repurpose blog content into engaging videos with clear narratives and visual storytelling.

    • Edit and produce high-quality educational video and audio content (3-7 mins of educational content), ensuring clarity, brand consistency, and audience appeal.

  • Community Engagement

    • Build and nurture communities by interacting with followers, responding to comments, and fostering discussions around consulting and cybersecurity topics.

    • Track platform analytics to understand audience behavior and optimize future content.

  • Brand Representation

    • Represent the brand’s voice and values authentically across platforms.

    • Collaborate closely with internal consultants and subject matter experts to translate technical topics (e.g., cybersecurity) into digestible content.



Qualifications:

  • Proven experience as a Social Media Manager or similar role.

  • Knowledge or background in cybersecurity is a strong plus.

  • Experience working in consulting or service-based environments is preferred.

  • Strong skills in video and audio editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, or similar).

  • Experience in managing YouTube and LinkedIn content; TikTok and Instagram experience is a plus.

  • Ability to create visually compelling and educational content.

  • Excellent written and verbal communication skills in English.

  • Detail-oriented, organized, and comfortable managing multiple platforms and content formats.

Preferred Tools:

  • Adobe Creative Suite (Premiere, Audition, Photoshop)

  • Canva, CapCut, or similar for mobile/social edits

  • Scheduling tools (Buffer, Later, Hootsuite)

  • Analytics (YouTube Studio, LinkedIn Insights)

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