Google SEM Marketer (MD - 01102025 - GSM)

Position: Google SEM Marketer

Number of hours: __ hours/week

Schedule: TBD

Tasks required:

• Develop, execute, and manage Google Ads campaigns, including Search, Display, and Shopping Ads.

• Conduct keyword research, audience targeting, and ad copy creation to maximize campaign performance.

• Optimize campaigns for click-through rates (CTR), cost per click (CPC), and return on ad spend (ROAS).

• Monitor daily campaign performance using tools such as Google Ads Manager and Google Analytics.

• Analyze data to identify trends, insights, and areas for improvement.

• Provide regular performance reports to stakeholders with actionable recommendations.

• Plan and allocate campaign budgets effectively to maximize ROI.

• Track and report on spending, ensuring campaigns remain within budget.

• Conduct A/B testing on ad creatives, landing pages, and bidding strategies.

• Implement best practices to continuously improve ad relevance and Quality Score.

• Conduct competitive research to identify trends and opportunities in the marketplace.

• Stay updated on Google Ads platform updates and industry changes.

• Other ad hoc tasks that would be assigned

Requirements:

• Proven experience in Google Ads campaign management.

• Expertise in Google Analytics, Google Tag Manager, and other relevant tools.

• Strong understanding of SEM strategies, PPC advertising, and bidding algorithms.

• Proficiency in Excel and data analysis for campaign reporting.

• Certification in Google Ads (preferred).

• Experience with landing page optimization and conversion tracking.

• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)

• In-depth knowledge of CRM and various social media platforms and their best practices

• Strong communication and reporting skills.

• Ability to work independently and manage multiple campaigns simultaneously.

• Good English communication skills, both written and verbal

• Highly organized and detail-oriented; able to efficiently prioritize multiple tasks

• Ability to work independently and in a team-oriented environment