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Intercom Specialist (iGaming Platform)

Roles & Responsibilities

  • Proven experience working with Intercom (setup, automation, campaigns, reporting)
  • Strong understanding of customer journey mapping and lifecycle messaging
  • Experience with chatbot building and workflow automation
  • Familiarity with integrations (API, Zapier, CRM tools, etc.)

Requirements:

  • Set up, manage, and optimize Intercom for customer support, onboarding, and engagement
  • Design and implement automated workflows, chatbots, and messaging campaigns
  • Segment users and create targeted messaging strategies based on behavior and lifecycle stages
  • Monitor and improve customer support performance (response time, resolution rate, CSAT)

Job description

Position: Intercom Specialist (iGaming Platform)

Number of hours: TBA
Schedule: EST

Key Responsibilities:

  • Set up, manage, and optimize Intercom for customer support, onboarding, and engagement

  • Design and implement automated workflows, chatbots, and messaging campaigns

  • Segment users and create targeted messaging strategies based on behavior and lifecycle stages

  • Monitor and improve customer support performance (response time, resolution rate, CSAT)

  • Collaborate with product, marketing, and support teams to align communication strategies

  • Create and maintain help center articles and in-app guidance

  • Analyze Intercom data and generate insights to improve user experience and retention

  • Integrate Intercom with other tools (CRM, analytics, payment systems, etc.)

  • Ensure compliance with iGaming regulations and responsible gaming messaging

Requirements:

  • Proven experience working with Intercom (setup, automation, campaigns, reporting)

  • Background in iGaming, online betting, or gaming platforms (highly preferred)

  • Strong understanding of customer journey mapping and lifecycle messaging

  • Experience with chatbot building and workflow automation

  • Analytical mindset with ability to interpret data and optimize performance

  • Familiarity with integrations (API, Zapier, CRM tools, etc.)

  • Excellent written English communication skills

Nice to Have:

  • Experience with compliance in iGaming (KYC, responsible gaming messaging)

  • Knowledge of CRM and customer support tools beyond Intercom

  • Basic HTML/CSS for message customization


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