Diamond Search Recruitment are delighted to be representing a leading provider of trusted identity and security solutions enabling businesses, large enterprises, cloud service providers and IoT innovators around the world to secure online communications. Recruiting for A Product Marketing Associate.
The Product Marketing Associate plays an active role in the positioning and go-to-market execution for products and solutions, helping to translate product capabilities into features, benefits, and value propositions for customers and communicating these to marketing communications and sales teams. You will work closely with other internal stakeholders to help define product strategy, craft product messaging, support product releases, conduct market research, and generate competitive intelligence.
Main job responsibilities and accountabilities
- Assist in developing and maintaining Product Business Plans, with input from Product Managers – to include product positioning, market summary, pricing, features and benefits, competitive landscape, target buyers, etc.
- Provide strategic market insight by tracking industry technology trends, understanding competitive feature-sets, and collecting/analysing customer/prospect insights that would impact product development.
- Work closely with the product management team to make sure we continue to deliver high impact products and launches that meet the demands of the market.
- Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
- Understand the competitive landscape—be an expert on our competition and how they are positioned.
- Pricing – assist with pricing strategy for our core products.
- Sales Enablement West –Assist in the creation of sales enablement tools (e.g., internal training collateral; public-facing product presentations, datasheets, etc.) focusing on West or EMEA regional marketplace.
- Review materials or campaign ideas created by local marketing teams as needed to ensure accurate product positioning is included and concepts are in line with corporate or product strategy.
Person specification
Essential
- Relevant degree in business or directly related field is required.
- Proven successful marketing / product marketing experience.
- Demonstrated ability to develop a high-level strategy while executing the small details.
- Tech savvy; curiosity to all things new in technology especially within the cybersecurity domain.
- Excellent communication, critical/analytic thinking, relationship building (internal and external stakeholders), and interpersonal skills.
Do not miss out on this superb opportunity. If you have the skills, experience and attributes required we would love to hear from you. Apply today!
Diamond Search Recruitment is acting as an Employment Agency in regard to this vacancy.
