Oversee all the marketing operations in Thailand, including website content and social media accounts.
Plan, translate, edit, and publish high-quality content (articles, blogs, videos, social media posts, etc.).
Schedule and publish content on the website and social media platforms, ensuring timely and engaging updates.
Coordinate with the group headquarters to ensure the provided materials aligns with local market needs and company goals.
Localise and optimise content for SEO, readability and engagement.
Oversee content distribution across websites, social media, email newsletters, and other digital channels.
Analyze content performance using metrics and analytics tools (Google Analytics, SEO tools, etc.).
Stay updated on industry trends, audience preferences, and content marketing best practices.
Ensure brand consistency and compliance with company guidelines.
Manage external content contributors, freelancers, or agencies as needed.
Market Alignment & Strategy:
Develop and execute a localized business plan that aligns with the company's global vision while catering to Thailand's market conditions, customer preferences, and regulatory requirements.
Identify and capitalize on market opportunities, ensuring competitive positioning in the financial and investment space.
Client & Stakeholder Engagement:
Serve as the primary point of contact for clients and partners, ensuring high levels of satisfaction and engagement.
Represent the company at industry events, conferences, and media engagements in Thailand.
Qualifications:
Bachelor's degree in Marketing, Business Administration, Communications, or related field
At least 5 years of experience in the financial services sector or relevant experience
Excellent understanding of financial markets (Stocks, Forex, ETFs)
Strong analytical skills with the ability to interpret market data and consumer insights.
Exceptional written and verbal communication skills, with the ability to craft clear marketing materials.
Proficiency in digital marketing strategies, including social media, email marketing, and content marketing.
