Description
Marketing Director
We're seeking a strategic and results-driven Marketing Director to co-lead our B2B marketing efforts and accelerate business growth in competitive enterprise markets. In this pivotal role, you'll architect and execute AI-centered marketing strategies that drive qualified pipelines, elevate brand positioning, and forge deeper connections with key decision-makers across target industries.
The role spans demand generation and content strategy to brand development and marketing operations. You'll work at the intersection of creativity and analytics, leveraging data-driven insights to optimize campaigns, demonstrate clear ROI, and make a measurable impact on revenue growth. This role requires both visionary thinking to identify emerging opportunities and hands-on execution to bring bold ideas to life.
You'll collaborate closely with Sales, Consulting, and Research teams to ensure marketing initiatives align with business objectives and client needs.
The ideal candidate brings deep expertise in B2B marketing, particularly in complex sales cycles and account-based marketing strategies. You understand how to craft compelling narratives that resonate with C-suite audiences, leverage multiple channels effectively, and build marketing engines that consistently deliver qualified opportunities. If you're passionate about driving business impact through strategic marketing and thrive in a fast-paced, growth-oriented environment, we want to hear from you.
This position will report to the global Chief Marketing Officer and will support the marketing team, which supports our internal stakeholders and firm-wide marketing goals.
Responsibilities
- Architect AI-Powered Marketing Ecosystems – Design and deploy data-driven marketing strategies that leverage machine learning, predictive analytics, and marketing automation to deliver personalized experiences at scale
- Orchestrate Omnichannel Campaign Intelligence – Launch high-impact campaigns that integrate AI-driven insights across digital, social, content, and traditional channels to maximize engagement and conversion
- Drive Revenue Through Predictive Analytics – Own P&L for marketing investments, utilizing AI forecasting models and advanced attribution to optimize spend allocation and demonstrate measurable ROI
- Build and Elevate a Future-Ready Marketing Team – Lead, mentor, and upskill a talented department in emerging technologies including generative AI, marketing automation platforms, and data science tools
- Harness Market Intelligence with AI Tools – Deploy sentiment analysis, competitive intelligence platforms, and consumer behavior modeling to identify trends before they emerge and stay ahead of market shifts
- Forge Strategic Alignment Across Revenue Teams – Partner with Sales and Consulting to create unified go-to-market strategies powered by shared data, AI-driven lead scoring, and predictive pipeline models
- Champion Brand Excellence Through Intelligent Systems – Implement AI-powered brand monitoring and content optimization tools to ensure message consistency and emotional resonance across all touchpoints
- Pioneer Growth Through Innovation – Identify and capitalize on emerging opportunities in MarTech, AI applications, account-based marketing, and untapped market segments
- Optimize Partner Ecosystems – Strategically manage relationships with technology vendors, creative agencies, and distribution partners to amplify capabilities and accelerate market penetration.
Required Skillsets
- This position is remote, but travel may be expected up to 2-4 times a year for ad hoc support of events and other key activities.
- 5+ years of marketing experience at a large firm, including experience creating and leading marketing campaigns
- Experienced with marketing automation, analytics and AI-based tools
- Good storytelling skills that manifest across modes, whether that be copywriting or stakeholder alignment or executive presentations. Ability to understand complex, technical concepts and simplify without losing story’s potency.
- Significant project management experience, exemplary track record in successful stakeholder management and multi-project oversight.
- Expert presentation, verbal and written communication skills with the ability to articulate complex ideas in easy-to-understand business terms to external audiences and all levels of management, including senior leaders
- Collaboration, stakeholder management, communication skills – high EQ
Education
- Bachelor of Arts or Science degree in marketing or communications
At ISG, we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our clients, and our communities. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. ISG is proud to be an equal opportunity workplace and we are committed to creating an inclusive environment for all employees. The more diverse and inclusive we are, the better our work will be.
The duties and responsibilities described in this job description may not be a comprehensive list. Additional tasks may be assigned to the employee from time to time and/or the scope of the job may change as necessitated by business demands.
#LI- Remote
