Growth Product Manager

About AirOps

Today thousands of leading brands and agencies use AirOps to win the battle for attention with content that both humans and agents love.

We’re building the platform and profession that will empower a million marketers to become modern leaders — not spectators — as AI reshapes how brands reach their audiences.

We’re backed by awesome investors, including Unusual Ventures, Wing VC, Founder Collective, XFund, Village Global, and Alt Capital, and we’re building a world-class team with in-person hubs in San Francisco, New York, and Montevideo, Uruguay.

About the Role

AirOps is hiring a Growth Product Manager to own the product-led engine that brings content teams from first touch to early habit. You will map, measure, and improve the journey from discovery to activation to early retention, with a focus on delivering fast time-to-value and clear business outcomes in AI-driven search. This role sits at the intersection of product, data, marketing, and sales. You will define the growth strategy, build the experimentation program, and ship features that create repeatable loops across our insights, content operations, and publishing workflows. You will be a visible voice for Extreme Ownership, quality in the craft, and making our customers heroes by turning insights into action that moves the needle.

Key Responsibilities

• Own the acquisition, onboarding, and activation funnel for AirOps, targeting content leaders and teams across mid-market and enterprise.

• Build and execute a product-led growth roadmap that balances quick wins with scalable bets tied to revenue impact.

• Design and run experiments across signup, packaging, onboarding flows, templates, prompts, in-product education, and lifecycle messaging.

• Partner with Data to define and instrument core metrics such as signups, time-to-value, activation rate, weekly active teams, expansion, and AI search visibility uplift.

• Create new growth loops such as shareable audit reports, scorecards, and template galleries that attract qualified teams and encourage word of mouth.

• Work closely with Marketing on self-serve acquisition programs, content diagnostics, and SEO-friendly experiences that attract high-intent users.

• Collaborate with Engineering and Design to scope, deliver, and iterate quickly, maintaining a high bar for usability and reliability.

• Align with Sales and Customer Success on trial-to-paid motions, PQL definitions, routing, and in-product moments that support sales-assisted conversions.

• Systematize the experimentation program with clear hypotheses, success criteria, review cadences, and a learning library that informs roadmap decisions.

• Champion our values across day-to-day work: take ownership, pursue quality, stay curious and playful in testing, practice respectful candor, and always look for ways to make customers the hero.

Qualifications

• 5+ years in Product Management with 2+ years focused on growth or PLG in B2B SaaS.

• Track record improving activation and early retention for complex products, ideally used by content, SEO, or editorial teams.

• Proficiency in A/B testing and feature flagging tools such as Optimizely, LaunchDarkly, or Statsig.

• Strong analytics skills, including comfort with SQL and product analytics platforms like Amplitude, Mixpanel, Looker, or Tableau.

• Experience building onboarding systems, in-product guidance, and lifecycle programs that shorten time-to-value.

• Familiarity with content operations, SEO, and AI search dynamics, including how teams identify content gaps and measure off-site and on-site impact.

• Clear, concise communication and the ability to influence cross-functional partners and leadership with data and narrative.

• Fluency with modern prototyping tools (e.g. Cursor, Bolt, Claude Code) and comfort with design/collaboration environments like Figma and Git.

• Bias for action and comfort operating in a fast-moving environment where priorities evolve with new insights.

• Genuine curiosity about AI and how it shapes discovery, engagement, and measurable business outcomes.

Our Guiding Principles

1. Extreme Ownership

2. Quality

3. Curiosity and Play

4. Make Our Customers Heroes

5. Respectful Candor

Benefits

• Equity in a fast-growing startup

• Competitive benefits package tailored to your location

• Flexible time off policy

• Generous parental leave

• A fun-loving and (just a bit) nerdy team that loves to move fast!