SEO & Google Ads Specialist - (ZR_26821_JOB)

This is a remote position.

Work Schedule

• 20 hours per week.
  

• Flexible schedule during standard U.S. business hours, Monday to Friday.
  

Key Responsibilities

• Plan, write, and launch Google Ads campaigns focused on generating profitable leads for bookkeeping and fractional CFO services.
  

• Monitor campaign performance and optimize for conversions, cost-per-click (CPC), and return on ad spend (ROAS).
  

• Leverage Google Tag Manager and other analytics tools to set up accurate conversion tracking and performance reporting.
  

• Conduct keyword research, audience targeting, and competitor analysis to ensure campaigns reach the right decision-makers.
  

• Continuously test ad copy, landing pages, and targeting strategies to improve lead quality and campaign profitability.
  

• Stay up to date with best practices in Google Ads, SEO, and B2B digital marketing trends.
  

Requirements

Required Experience & Skills

• Proven hands-on experience with Google Ads, specifically in generating leads for local service businesses within the B2B space.
  

• Proficiency with Google Tag Manager, Google Analytics, and the full Google Ads suite of tools.
  

• Strong understanding of campaign structure, keyword strategy, bidding models, and conversion tracking.
  

• Ability to analyze data, identify insights, and present results with actionable recommendations.
  

Preferred (Highly Regarded) Experience

• Experience crafting persuasive ad copy directed toward CEOs and decision-makers of companies with $1M–$5M in revenue.
  

• Strong copywriting skills that resonate with executive-level audiences and drive engagement.
  

• Familiarity with bookkeeping, CFO services, or other professional/financial service industries.