Senior Growth Manager EMobility (mfd)
Offer summary
Qualifications:
7+ years of growth, product, or demand generation experience in B2B SaaS., Proven track record in leading full-funnel growth strategies across multiple channels., Strong analytical skills with a focus on key marketing metrics., Excellent communication skills in English, with German proficiency preferred..Key responsibilities:
- Own and optimize the demand generation engine across various channels.
- Build and iterate performance marketing campaigns on platforms like Google and LinkedIn.
- Drive experimentation with new channels, tactics, and messaging.
- Collaborate with teams to report on and forecast marketing KPIs.
Job description
Company Description
vaylens develops innovative software and SaaS solutions for the marketing and management of charging stations for electric vehicles. The company supports operators in the management, control and monitoring of their charging infrastructures and offers technical support and training to ensure that customers get the most out of the vaylens products. vaylens is based in Dortmund and part of the KOSTAL Group. For more information, visit: vaylens.com
Job Description
We’re looking for a sharp and datadriven Senior Growth Marketing Manager to take the reins of our buyer’s journey. As our Senior Growth Marketing Manager, youll lead vaylens’ demand generation and customer acquisition strategy across all channels. You’ll work closely with the CRO, local sales and digital sales teams, as well as our productpartner management and customer success departments to streamline our buyers journey in a scalable and measurable manner (i.e. CAC and pipeline velocity).
This is a foundational hire, ideal for a handson marketing manager who thrives on doing both strategic and operational work, and who wants to rapidly grow with us, taking on new segments, feature releases, and responsibilities.
What you’ll be working on
Below is a selection of potential responsibilities for this role; you have the freedom to (re)shape your activities and growth path within the company:
- Own, implement, and optimise the endtoend demand generation engine (i.e. organic, paid, ABM, events and partner marketing)
- Build, run, and iterate performance marketing campaigns across Google, LinkedIn, andor niche B2B platforms
- Drive experimentation around new channels, tactics, andor messaging
- Define and implement a content distribution plan aligned with the buyer’s journey
- Define and distribute (productled) content and ROI frameworks for sales and CS enablement
- Work with the Digital Growth Manager to report and forecast key marketing KPIs, including pipeline contribution, CAC, ROAS, and MQLtoSQL conversion
- Work with the Digital Growth Manager to create repeatable playbooks for campaigns and nurture programs
Qualifications- You have 7+ years of growth, product, andor demand generation experience in B2B SaaS, ideally at a startup or scaleup
- You have led fullfunnel growth strategies across multiple channels with proven results
- You’re obsessed with metrics that matter but know when to trust intuition and storytelling
- You prioritise ruthlessly and move fast but not at the expense of your teammates
- You’re a clear and tactful communicator who can motivate any kind of teammate and stakeholder
- You’re fluent in English and ideally in German too
Additional Information
- A purposedriven company driving Europe’s transition toward electric mobility
- Passionate colleagues with a handson mentality
- A safe and futureoriented workplace as part of the Kostal group
- Flexible working hours and location
- Great opportunities for career growth
vaylens develops innovative software and SaaS solutions for the marketing and management of charging stations for electric vehicles. The company supports operators in the management, control and monitoring of their charging infrastructures and offers technical support and training to ensure that customers get the most out of the vaylens products. vaylens is based in Dortmund and part of the KOSTAL Group. For more information, visit: vaylens.com
Job Description
We’re looking for a sharp and datadriven Senior Growth Marketing Manager to take the reins of our buyer’s journey. As our Senior Growth Marketing Manager, youll lead vaylens’ demand generation and customer acquisition strategy across all channels. You’ll work closely with the CRO, local sales and digital sales teams, as well as our productpartner management and customer success departments to streamline our buyers journey in a scalable and measurable manner (i.e. CAC and pipeline velocity).
This is a foundational hire, ideal for a handson marketing manager who thrives on doing both strategic and operational work, and who wants to rapidly grow with us, taking on new segments, feature releases, and responsibilities.
What you’ll be working on
Below is a selection of potential responsibilities for this role; you have the freedom to (re)shape your activities and growth path within the company:
- Own, implement, and optimise the endtoend demand generation engine (i.e. organic, paid, ABM, events and partner marketing)
- Build, run, and iterate performance marketing campaigns across Google, LinkedIn, andor niche B2B platforms
- Drive experimentation around new channels, tactics, andor messaging
- Define and implement a content distribution plan aligned with the buyer’s journey
- Define and distribute (productled) content and ROI frameworks for sales and CS enablement
- Work with the Digital Growth Manager to report and forecast key marketing KPIs, including pipeline contribution, CAC, ROAS, and MQLtoSQL conversion
- Work with the Digital Growth Manager to create repeatable playbooks for campaigns and nurture programs
Qualifications- You have 7+ years of growth, product, andor demand generation experience in B2B SaaS, ideally at a startup or scaleup
- You have led fullfunnel growth strategies across multiple channels with proven results
- You’re obsessed with metrics that matter but know when to trust intuition and storytelling
- You prioritise ruthlessly and move fast but not at the expense of your teammates
- You’re a clear and tactful communicator who can motivate any kind of teammate and stakeholder
- You’re fluent in English and ideally in German too
Additional Information
- A purposedriven company driving Europe’s transition toward electric mobility
- Passionate colleagues with a handson mentality
- A safe and futureoriented workplace as part of the Kostal group
- Flexible working hours and location
- Great opportunities for career growth
We’re looking for a sharp and datadriven Senior Growth Marketing Manager to take the reins of our buyer’s journey. As our Senior Growth Marketing Manager, youll lead vaylens’ demand generation and customer acquisition strategy across all channels. You’ll work closely with the CRO, local sales and digital sales teams, as well as our productpartner management and customer success departments to streamline our buyers journey in a scalable and measurable manner (i.e. CAC and pipeline velocity).
This is a foundational hire, ideal for a handson marketing manager who thrives on doing both strategic and operational work, and who wants to rapidly grow with us, taking on new segments, feature releases, and responsibilities.
What you’ll be working on
Below is a selection of potential responsibilities for this role; you have the freedom to (re)shape your activities and growth path within the company:
- Own, implement, and optimise the endtoend demand generation engine (i.e. organic, paid, ABM, events and partner marketing)
- Build, run, and iterate performance marketing campaigns across Google, LinkedIn, andor niche B2B platforms
- Drive experimentation around new channels, tactics, andor messaging
- Define and implement a content distribution plan aligned with the buyer’s journey
- Define and distribute (productled) content and ROI frameworks for sales and CS enablement
- Work with the Digital Growth Manager to report and forecast key marketing KPIs, including pipeline contribution, CAC, ROAS, and MQLtoSQL conversion
- Work with the Digital Growth Manager to create repeatable playbooks for campaigns and nurture programs
- You have 7+ years of growth, product, andor demand generation experience in B2B SaaS, ideally at a startup or scaleup
- You have led fullfunnel growth strategies across multiple channels with proven results
- You’re obsessed with metrics that matter but know when to trust intuition and storytelling
- You prioritise ruthlessly and move fast but not at the expense of your teammates
- You’re a clear and tactful communicator who can motivate any kind of teammate and stakeholder
- You’re fluent in English and ideally in German too
- A purposedriven company driving Europe’s transition toward electric mobility
- Passionate colleagues with a handson mentality
- A safe and futureoriented workplace as part of the Kostal group
- Flexible working hours and location
- Great opportunities for career growth
Additional Information
Qualifications
Required profile
Experience
Other Skills
- Time Management
- Communication
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