Digital Marketing Manager, Paid Media

Are you a resultsdriven digital marketer with a talent for turning data into growth? Do you thrive in a dynamic, highimpact setting where your work directly influences the bottom line? Laundryheap is looking for a Digital Marketing Manager to lead the testing, execution, and optimisation of our paid media, a key driver of our global expansion.

This is an excellent opportunity for a datadriven, detailoriented individual with a solid agency background to step into a clientside role and expand their remit at the frontline of a growing ondemand service. Working alongside the Head of Customer Acquisition, youll be a cornerstone of the marketing team, taking ownership of our daytoday paid media efforts across multiple international markets. Youll help build, optimise and scale multichannel, fullfunnel strategies as a key player in our mission to revolutionise the laundry industry.

What Youll Do

• Execute and iterate all global paid media activity across Google, Meta, YouTube and others to drive new user acquisition and revenue growth.
• Be the owner of our paid campaigns, managing everything from setup, testing and forecasting to daily optimisations and detailed reporting.
• Develop our datadriven experimentation roadmap, running AB and multivariate tests on ad copy, creative, audiences and landing pages to unlock new insights and improve performance.
• Partner with our design, product and organic social teams to develop and iterate on highperforming assets, providing clear, databacked insights on whats working and why.
• Analyse performance data to identify trends and translate them into strategic recommendations for our broader growth and marketing initiatives.
• Stay ahead of the curve on industry trends and best practices, recommending new opportunities for innovation and efficiency.
• Provide strategic performance reports that clearly communicate results, insights and future opportunities.

• Who You Are

  • A seasoned digital marketer with 3+ years of experience in paid media management, with at least 2 years focused on paid social campaigns. Strong Google PPC and Meta Paid Social knowledge is a must, with YouTube, TikTok as well as app advertising experience a plus.
  • You have a proven track record from an agency environment and are ready to apply your skills clientside, taking full ownership of the daytoday implementation and optimisation with the chance to help grow the team as we continue to scale.
  • You are super comfortable with numbers and data. You can effortlessly navigate platform tools and analytics suites (eg Google Ads, Meta Ads Manager, GA4, Looker), turning raw data into strategic insights.
  • Youre adept at AB testing and analysis, and youre passionate about helping to build and maintain a rigorous experimentation culture, expanding to new channels and proving incrementality across legacy acquisition channels.
  • You have a global mindset, and appreciate the importance of localising campaigns for different markets and understanding cultural nuance.
  • A strong communicator, you can effectively brief creative teams and help present complex data clearly to nonmarketing teams.
  • Youre an agile, independent problemsolver who thrives in a highimpact, growthfocused environment.
  • Work remotely to a consistently high standard and attentiontodetail. Proactively suggest improvements and insights as well as demonstrate clear ownership of your remit as part of everyday responsibilities; working alongside the wider team at Laundryheap’s coworking space in London 23 times per month

  • Why Join Laundryheap?
    

    Laundryheap is a fastgrowing tech startup revolutionizing the laundry and dry cleaning industry. We pick up, clean & deliver within 24 hours, with the service currently being available in 14 markets around the globe. After a successful start, we are now ready to grow our young and dynamic team even further and continue our international expansion.
    
    Were not just a laundry service; were a tech company. You’ll be joining a diverse, dynamic team thats transforming a traditional industry. We offer a supportive, remotefirst environment where your ideas are valued and your professional growth comes with future expansion. This role provides a unique opportunity to build a bestinclass paid media operation from the ground up, making a tangible impact on our global business.

    Ready to take the next step in your career and help us change the way the world does laundry?