Conversion Optimization Strategist (Remote Canada)

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and GoToMarket Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?

About The Role:

This role reports to the Director of CRO and plays a crucial role in shaping and executing highimpact, datadriven strategies to enhance advertising, landing page and website conversion rates within our CRO service line.

Passionate about using data to drive business growth, you will work directly with our enterprise SaaS clients, running point on creating custom strategies, executing CRO deliverables, demonstrating strategic leadership, and bringing expert knowledge in conversion rate optimization. Using a strong analytical mindset and proven methodologies, you will continuously refine our processes and ensure bestinclass performance for each client, positioning our team as true CRO leaders, consistently delivering highperforming strategies that drive results.

Please note this role is titled Senior Account Strategist, CRO internally

What Youll Do:

Roles & Responsibilities:

• Own, lead and execute highimpact CRO strategies, bridging data insights with creative solutions to drive measurable improvements in our clients conversion rates

• Design and implement CRO strategies for diverse clients, tailoring initiatives to drive results aligned with their business goals

• Lead and run the daytoday CRO strategy for multiple client accounts, overseeing endtoend experimentation for AB and multivariate testing and behavior analysis, using supportive research to explore and validate hypotheses

• Serve as a strategic partner, providing advanced guidance on CRO methodologies and tools, particularly for clients new to CRO

• Conduct CRO audits to assess clients’ strengths and weaknesses, providing solid, persuasive advice and concrete plans on how and where to improve conversions

• Establish KPIs for conversion rate optimization and create robust AB testing roadmaps for CRO for advertising (Digital Campaigns, Ad sets, Landing Pages) and CRO for websites (userexperience, journey mapping, increasing demos held and form fills)

• Make sound CRO recommendations while weighing client appetite for risk, technical limitations and CRO maturity

• Collaborate with other service lines to identify CRO opportunities and contribute to client pitches. This includes supporting and building slides for pitch decks and presenting strategies and impact to potential clients with confidence and clarity

• Drive crosssells, upsells and referrals via client relationships and professional network while working intandem with Paid Media, SEOContent, Video, MOps and Startup teams to bring CRO strategy into the full service client mix

• Travel to visit clients approximately once per year, per client or as needed
  

• What You’ll Bring:

  • 5 years experience working at a performancedigital marketing agency (3 years specific to CRO, B2BSaaS is a plus)

  • Ability to develop strategies to enhance a client’s CRO, by understanding their business, their traffic, and their overall marketing goals.

  • Equal parts competitive and curious; you’re a true problemsolver with proven success in leading strategic CRO initiatives with measurable conversion improvements

  • Significant clientfacing experience in a digital marketing agency, skilled in managing complex relationships and guiding clients through impactful CRO programs

  • Knowledge and experience with customer journeyrelated softwares including Unbounce and Hubspot.

  • Expertise with AB and multivariate testing to analyze campaign performance data using CRO tools (e.g., Optimizely, VWO, Adobe Target, Convert.com), research tools (e.g., Hotjar, Fullstory), web analytics (GA4, Adobe Analytics), heat mapping (Crazy Egg) and reporting and dashboarding (Looker Studio) to make datadriven decisions and optimize campaign performance

  • Able to Identify new CRO growth opportunities for clients by analyzing existing messaging and copy, audits, and datatraffic analysis and communicating complex findings into clear, datadriven narratives

  • Active participant in CRO thought leadership, conferences, and networking events, staying uptodate on innovations and best practices in CRO and digital optimization

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    What Success Looks Like:

    • You encompass our core values through every interaction; internally and externally

    • Effectively manage multiple midtier and enterprise accounts

    • Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores

    • Build client trust and relationships that create consistent renewals

    • Crosssell services that align with client goals and objectives

    • Clearly communicate results with client point of contact and executives

    • Exceptional decisionmaking, as it relates to strategic direction for accounts
      

    • What We Offer

      🏠 We have a set living wage at Directive

      🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

      Including a 100% employerpaid plan for you and a 50% employer contribution for your dependents

      Benefits to Support the Whole Person:

      🧠 Mental Access to certified therapists through Spring Health, membership to Headspace

      💪 Physical Gympass

      🛫 Time Off Unlimited PTO (2week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 January 1), Paid Parental Leave

      💰 Financial Traditional and Roth 401(k) with a 3% company match

      🌟 Bonus Annual bonus based on tenure, which scales in total amount over time

      🌴 Annual Anniversary Trip with peers and executive leadership for fun and entertainment!

      Work Environment Requirements

      As a remotefirst company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our stateoftheart offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

      This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written andor verbal communication, must have reliable internet access, and a professional background.

      To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

      If you require reasonable accommodations in completing this application, interviewing, completing any preemployment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

      Additional Information

      At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LIDC1