Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. FSenior Conversion Optimization Analyst (Remote Canada)orget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and GoToMarket Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?

About The Role:

This role reports to the Director of CRO and plays a crucial role in shaping and executing highimpact, datadriven strategies to enhance advertising, landing page and website conversion rates within our CRO service line.

Passionate about using data to drive business growth, you will work directly with our enterprise SaaS clients, running point on creating custom strategies, executing CRO deliverables, demonstrating strategic leadership, and bringing expert knowledge in conversion rate optimization. Using a strong analytical mindset and proven methodologies, you will continuously refine our processes and ensure bestinclass performance for each client, positioning our team as true CRO leaders, consistently delivering highperforming strategies that drive results.

Please note this role is titled Senior Account Strategist, CRO internally

What Youll Do:

Roles & Responsibilities:

Own, lead and execute highimpact CRO strategies, bridging data insights with creative solutions to drive measurable improvements in our clients conversion rates
Design and implement CRO strategies for diverse clients, tailoring initiatives to drive results aligned with their business goals
Lead and run the daytoday CRO strategy for multiple client accounts, overseeing endtoend experimentation for AB and multivariate testing and behavior analysis, using supportive research to explore and validate hypotheses
Serve as a strategic partner, providing advanced guidance on CRO methodologies and tools, particularly for clients new to CRO
Conduct CRO audits to assess clients’ strengths and weaknesses, providing solid, persuasive advice and concrete plans on how and where to improve conversions
Establish KPIs for conversion rate optimization and create robust AB testing roadmaps for CRO for advertising (Digital Campaigns, Ad sets, Landing Pages) and CRO for websites (userexperience, journey mapping, increasing demos held and form fills)
Make sound CRO recommendations while weighing client appetite for risk, technical limitations and CRO maturity
Collaborate with other service lines to identify CRO opportunities and contribute to client pitches. This includes supporting and building slides for pitch decks and presenting strategies and impact to potential clients with confidence and clarity
Drive crosssells, upsells and referrals via client relationships and professional network while working intandem with Paid Media, SEOContent, Video, MOps and Startup teams to bring CRO strategy into the full service client mix
Travel to visit clients approximately once per year, per client or as needed

Conversion Optimization Manager (Remote Canada)

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