Digital Marketing Manager

About Kadence

As a fastpaced, earlystage, venture capitalbacked B2B SaaS company, we’re looking for a resultsdriven Digital Marketing Manager to lead and execute our digital marketing efforts across paid media channels. You’ll manage campaigns across Google Ads and LinkedIn Ads, and play a crucial role in generating organic demand through Google SEO (and AIO) and fueling our revenue pipeline.

We are looking for someone who is empathetic, resourceful, and thrives in a fastpaced environment. You should be proactive in identifying solutions, comfortable using technology, and eager to grow alongside a scaling SaaS startup.

Key Responsibilities

Paid Advertising

• Plan, execute, and optimize B2B campaigns across Google Ads and LinkedIn Ads, while owning endtoend campaign workflows from audience targeting and creative briefing to reporting.
• Collaborate with design and content teams to develop compelling ad creatives and messaging tailored to each platform and funnel stage.
• Continuously test ad copy, creatives, and targeting to maximize conversion and reduce CAC.

• Sponsored Content & SEO

  • Identify and manage partnerships with publishers that target HR, People Ops, and workplace leadership audiences (e.g., People Managing People, Capterra, etc.).
  • Coordinate placements in highperforming listicles, advertorials, and paid content hubs.
  • Optimize partner content to align with SEO (and AIO), brand voice, and CTA objectives.
  • Track and report on partner performance and ROI of each placement.

  • Analytics & Optimization

    • Monitor campaign performance and lead quality using tools like Google Analytics, HubSpot, and LinkedIn Campaign Manager.
    • Report on key performance metrics weekly, apply insights to refine channel mix, budget allocation, and creative strategy.

    • Requirements

      • 3–5+ years of experience in performance marketing, with proven results in paid advertising and content partnerships.
      • Deep experience managing Google Ads and LinkedIn Ads for B2B brands.
      • Strong understanding of demand generation KPIs and attribution frameworks.
      • Proficiency with tools such as Google Analytics, HubSpot, SEMrush or comparable platforms.
      • Excellent project management skills, able to juggle multiple campaigns and deadlines.
      • Strong communicator with a collaborative, proactive approach.