Offer summary

Qualifications:

Strong knowledge of Google Ads, GA4, and SEO tools like Ahrefs, SEMrush, and Moz., Analytical mindset focused on ROI and campaign performance., Ability to plan, run, and optimise SEO and PPC campaigns across multiple platforms., Bonus if certified in Google Ads or Analytics..

Key responsibilities:

Conduct SEO audits and keyword research to identify opportunities.

Optimize website content, meta tags, and technical SEO aspects for better visibility.

Manage and optimise PPC campaigns on Google Ads, LinkedIn, and other platforms.

Track performance, generate reports, and implement ongoing improvements.

Job description

Requirements:

Strong knowledge of Google Ads, GA4, and SEO tools (Ahrefs, SEMrush, Moz, etc.).
Analytical mindset with a focus on ROI.
Bonus if Google Ads/Analytics certified.
Ability to plan, run, and optimise SEO & PPC campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.
Skilled in keyword research, competitor analysis, and performance reporting.
Proven capability to improve website visibility, rankings, and conversions.

Responsibilities:

Carry out an initial SEO audit to identify gaps and opportunities.
Conduct keyword research, competitor analysis, and evaluate market trends.
Optimise website content, meta tags, site structure, and internal linking for better search visibility.
Manage technical SEO aspects such as crawlability, indexation, page speed, and schema markup.
Develop and implement local SEO strategies to boost visibility in targeted geographic areas.
Build and execute white-hat link-building strategies.
Track and monitor performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
Provide weekly and monthly SEO reports with ongoing optimisation and maintenance.
Plan, create, and optimise PPC campaigns on Google Ads (Search & Display), LinkedIn, Meta, and other platforms.
Perform keyword research and structure high-performing ad groups.
Write compelling ad copy and collaborate with design teams for creatives.
Manage budgets and bids to maximise ROI and maintain a low CPL (Cost Per Lead).
Monitor campaign performance, A/B test ads, and optimise landing pages.
Deliver detailed performance reports with actionable recommendations.
Demonstrate excellent communication skills and a collaborative attitude.
Remain punctual, organised, and strategic in problem-solving.
Stay self-driven and quick to learn new tools and trends.