Work Days: Monday to Saturday (Week off on Sunday)
Work Timings: 11 am to 7 pm on weekdays & 10 am to 6 pm on Saturday
Job Profile:
The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support the expansion and growth of the company’s services and products. This role requires an indepth knowledge of Theme Music Group of Companies products and market goals. Proficiency in online advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. Marketing specialists rely on judgment in planning and experience to accomplish identified goals.
Duties and Responsibilities:
● Planning, development and execution of national digital programs and campaigns, including online advertising, thirdparty advertising opportunities, organic and inorganic strategy and deliverables
● Interfacing with different marketing communications functions, as well as PR, events, retail and business product marketing teams in order to create relevant and quality digital content with them
● Owning and maintaining site analytics, metrics, and campaign reporting
● Indepth knowledge of SEO and AdWords programs
● Indepth knowledge of advertising on Amazon Ads, Instagram Ads and Youtube monetization
● Presenting advertising recommendations to Management
● Developing and coordinating multimedia packages
● Deep understanding of digital marketing
● Proven experience delivering effective and innovative digital campaigns
● Proven experience delivering a variety of digital assets, including online ads, microsites, and social media applications ● Experience managing successful social media campaigns, and a solid understanding of social marketing
● Solid understanding of web metrics, and digital analytics, with the ability to generate, analyze and interpret data
● Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business
● Strong management skills, excellent oral and written communication skills
● Experience delivering digital campaigns for mainstream products and services
● Knowledge of HTML 5, and CSS is an added plus
Experience & Minimum Qualifications:
● Master’s degree or diploma in related fields. A Master’s degree in Management is preferred
● 34 years of relevant experience in the digital marketing industry.
