Minimum of 5 years experience as a YouTube Content Strategist or similar role.
In-depth knowledge of YouTube algorithms, best practices, and analytics tools.
Strong creative and strategic thinking abilities.
Excellent communication and time management skills.
Requirements:
Develop comprehensive YouTube content strategies aligned with client goals.
Conduct research to identify industry trends, keywords, and topics.
Monitor audience engagement and analyze analytics to refine content strategies.
Coordinate with production teams to ensure high-quality content delivery.
Job description
Creative Stratagist_Youtube Marketing_OTT,Movies
About the Company
Cocoma Digital Private Limited is a leading YouTube specialist that helps media companies promote their films, web series, documentaries, digital products, and more on YouTube. Our focus is on YouTube video production and growth hacking to increase the visibility and engagement of our clients channels.
RESPONSIBILITIES
Strategy Development: Collaborate with our clients and internal teams to develop comprehensive YouTube content strategies aligned with their business objectives and target audience.
Content Planning: Conduct indepth research and analysis to identify relevant industry trends, keywords, and topics that resonate with the target audience. Create content plans that encompass video ideas, formats, and schedules.
AudienceInsights: Utilize analytics tools to monitor and analyze audience behaviors, engagement metrics, and feedback, translating these insights into actionable improvements for content strategy refinement.
VideoOptimization: Optimize video titles, descriptions, tags, and thumbnails to enhance visibility, discoverability, and search rankings on YouTube.
Collaboration: Coordinate with our inhouse production team to ensure the timely and highquality delivery of video content that aligns with the agreedupon strategy.
PerformanceTracking: Regularly monitor key performance indicators (KPIs) and provide reports to clients and internal stakeholders. Use the data to evaluate the effectiveness of strategies and make datadriven recommendations.
TrendSpotting: Stay abreast of the latest YouTube trends, algorithm updates, and platform changes to capitalize on emerging opportunities.
BrandGuidelines: Maintain a consistent brand voice and image for each client, adhering to their brand guidelines while creating engaging and shareable content.
REQUIREMENTS
Proven Experience: Minimum of 5 years of experience as a YouTube Content Strategist or a similar role in the digital marketing space, preferably within an agency environment.
YouTubeExpertise: Indepth knowledge of YouTube best practices, algorithms, and content optimization techniques. Experience with YouTube analytics tools is essential.
CreativeVision: A strong ability to think creatively and strategically, crafting unique and compelling content ideas that resonate with diverse audiences.
DataDriven: Proficiency in using data and analytics to make informed decisions and refine content strategies.
CommunicationSkills: Excellent written and verbal communication skills, with the ability to effectively present strategies to clients and internal teams.
TimeManagement: Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fastpaced environment.
TeamPlayer: A collaborative and flexible attitude, willing to work closely with various teams to achieve shared goals.
Passion for YouTube: An avid YouTube user with a genuine passion for the platform and a keen interest in digital marketing trends.
