Offer summary

Qualifications:

2-4 years of experience in copywriting, content strategy, or content marketing, preferably in financial services or regulated industries., Strong ability to adapt brand voice for diverse audiences., Proficiency with Microsoft Office Excel and G Suite., Experience with A/B or multivariate testing is ideal..

Key responsibilities:

Develop multi-channel marketing content aligned with brand voice.

Design and analyze A/B and multivariate tests for digital campaigns.

Present insights and strategic recommendations to clients.

Collaborate with clients and internal teams to meet campaign objectives.

Persado provides enterprise AI for content generation for marketers in financial services, retail, travel, and telecommunications to create emotion-informed copy that increases engagement and drives growth. The company's unique knowledge base is built with data from more than 120,000 campaigns and 150 billion customer interactions for financial services alone - driving $2.5B in incremental revenue for banks and credit cards issuers. Setting Persado apart are solutions that are compliant, scalable, and deliver both productivity and business performance. Unlike other large language models, which pull and learn from the wide internet, Persado is trained on a specialized dataset of real interaction and transaction data that measure and refine language, emotional response, and engagement. Persado's Motivation AI uses advanced machine learning, natural language processing (NLP), and deep learning transformer models to understand copy intent and create emotion-informed messages that are quantifiably proven to motivate individuals to take action. As an employer, Persado is committed to creating a workplace where everyone’s unique perspective is valued and people can do their best work. Persadoans are #PersadoProud for numerous innovation and workplace awards, including: * Top Leader in CB Insights GenAI for Text Content Generation matrix * Built In’s Best Places To Work * American Business Award for Content Marketing Solution (Gold) * Fortune 50 Companies Leading the AI Revolution * Fast Company’s World’s Most Innovative Companies * Gartner Cool Vendor in Data-Driven Marketing * Forrester Breakout Vendor in Content Intelligence

Salary Range: $73,000.00 $80,000.00 per year base salary (which is dependent on a variety of factors including relevant experience, geographic location, business needs, and market demand).

Who We Are:

Persado provides the only Motivation AI platform that generates personalized communications at scale, inspiring each individual to engage and act. Many of the world’s largest brands, including Ally Bank, Bank of America, Delta, Discover, GAP, JP Morgan Chase, LendingClub, Microsoft, SoFi, Verizon, rely on Persado to engage customers across their digital marketing journey. Persado’s Generative AI for the enterprise is trained on more than 100 billion digital business language impressions across industries, enabling marketers to motivate customers and drive significant business value. Persado has been recognized by CB Insights as the top Leader for Generative AI Text Content Generation.

As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be awarded Best Generative AI Solution in the 2024 AI Excellence Awards by Business Intelligence Group, as well as named on Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021, 2022 & 2024.

What We Are Looking For:
We’re seeking a Brand Content Strategist, with a focus on clients in the financial services industry. In this role, you’ll help top banks understand what language resonates most with their customers—and use that data to craft highperforming digital marketing content. You’ll leverage a combination of AB and multivariate testing, performance analysis, and creative insight to drive real business results.

This is a great opportunity for someone who loves language and also has a sharp analytical mind, thrives in a fastpaced environment, and enjoys collaborating directly with with internal teams and clients.

Candidates based anywhere in the U.S. can apply, but they must be able to work CST or EST hours.

What You Will Work On:

Develop brandaligned, multichannel marketing content using Persado’s Enterprise content generation platform

Design and execute AB and multivariate tests across digital marketing campaigns, then analyze performance data to learn what resonates with different audiences

Present actionable insights and strategic recommendations to clients

Collaborate with clients to align on testing strategies, campaign objectives, brand voice, and longterm content goals

Ensure all campaigns are delivered effectively, within deadline and aligned with business objectives

Work alongside the rest of the Operations team, Customer Success, and Data Science teams to ensure customer KPIs are met

What you Bring

24 years of experience in copywriting, content strategy, or content marketing, preferably within financial services or another regulated industry

Ability to embrace brand voice for a variety of customers

A strong ability to work across disciplines—writing, strategy, analytics, and technology

A datadriven mindset and curiosity for what drives customer engagement

Excellent written and verbal communication skills

Strong time management and organizational skills; ability to manage multiple campaigns under tight deadlines

Comfort working both independently and collaboratively with internal teams and clients

Proficiency with Microsoft Office Excel and G suite

Experience with AB or multivariate testing ideal

Previous work at a creative agency a plus

Experience with content management systems, HTML, graphic design and email platforms a plus

What We Offer
Achieve your life goals and work goals at Persado

Persado’s hybrid working model empowers both remote and inoffice work equitably

Competitive and equitable compensation

Generous benefits packages globally

401k matching (USA); Pension Scheme (Certain EU locations) to prepare for your future

We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources

Employee Enrichment Fund to pursue a passion or upgrade your home office

Structured onboarding program to ensure a confident start and longterm success for new hires

Strong emphasis on career development and mobility, continuous feedback loops and performance management

Flexible time off to support worklife harmony (including Summer Fridays and a one week Winter Holiday Break)

#PersadoCares: 2 paid Volunteer days per year and charitable donation matching

Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, commitment to biasfree recruitment, community ERGs, and more

Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.
Kindly submit your CV in English
#LIVA1 #LIRemote