Marketing and Communications Manager

Work set-up: 
Full Remote
Contract: 
Salary: 
80 - 80K yearly
Experience: 
Senior (5-10 years)
Work from: 

Offer summary

Qualifications:

Minimum of 3 years in Marketing and Communications with leadership experience., Proficiency in MarTech tools like Salesforce, Pardot, Canva, and Asana., Strong media relations skills with a portfolio of placements., Creative vision with experience in producing visual content and reports..

Key responsibilities:

  • Lead the development and execution of the organization's brand and content strategy.
  • Design and implement multi-channel marketing campaigns to engage audiences.
  • Manage media relations and secure placements to enhance visibility.
  • Oversee the team and collaborate with leadership on strategic decisions.

InnovateEDU logo
InnovateEDU https://www.innovateedunyc.org/
11 - 50 Employees
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Job description

Are you a strategic storyteller ready to amplify a movement? Do you thrive on transforming complex ideas into compelling narratives that drive realworld change?



InnovateEDU is searching for a Manager of Marketing and Communications to lead our dynamic team and shape the voice of an organization dedicated to catalyzing education transformation. This isnt just a marketing job; its an opportunity to be at the heart of our mission, building a more equitable and inclusive future for all learners.


As a key member of our leadership team, you will be the architect of our brand, the conductor of our campaigns, and the champion of our story. We are a fastcharging organization, and were looking for a leader who can not only keep pace but set it, masterfully juggling multiple workstreams while inspiring a team to produce exceptional, highimpact work.

This is a fulltime, remote position. While we embrace the flexibility of virtual work, our team primarily collaborates during Eastern Standard Time (EST) business hours.


This role requires a leader who thrives on toggling between the strategic and the tactical. You will be responsible for architecting our longterm communications vision and leading the teams direction, but you must also be ready to roll up your sleeves and drive the handson execution. Your responsibilities will range from highlevel planning to the critical, ontheground details of webinar preparation, event management, and daytoday website oversight, ensuring our bigpicture goals are flawlessly implemented.


About Us: The Mission That Drives You

InnovateEDU exists to bridge the critical gaps between data, policy, and practice in education. We are researchers, innovators, and advocates working to center the needs of the field and accelerate progress towards a radically different and equitable future for every student.


Your Mission: How Youll Make an Impact


As the Director of Marketing and Communications, you will orchestrate our narrative and engagement strategy from vision to execution. You will lead a talented team of two and be responsible for the following key areas:

Brand & Content Strategy:

  • Serve as the master architect of the InnovateEDU brand, leading visioning and ensuring a powerful, consistent identity across all projects and platforms.
  • Lead brainstorming and strategy sessions that spark creative, impactful marketing content and thought leadership by supporting project teams who have communication responsibility across deliverables and social media
    • Campaigns & Digital Engagement:

      • Design and launch ambitious, multichannel marketing campaigns that captivate our audience and drive meaningful engagement with our work.
      • Master our MarTech stack (Salesforce, Pardot, Asana), transforming it into a finely tuned engine for automation, outreach, and impact tracking.
      • Oversee the creation of stunning visual content—from graphics and websites to reports and resources—ensuring every deliverable reflects our standard of excellence.
      • Optimize our digital footprint, enhancing website design and content to create a seamless and engaging user experience.
        • Media Relations & Thought Leadership:

          • Forge powerful relationships with media outlets, securing placements that position our leaders at the forefront of the national education conversation.
          • Identify and cultivate thought leadership opportunities, guiding our experts in crafting influential blogs, articles, and multimedia content (podcasts, videos).
          • Champion a bestinclass webinar and event program, transforming our convenings into mustattend experiences.
            • Leadership & Operations:

              • Lead, mentor, and inspire a highperforming marketing team, fostering a culture of creativity, collaboration, and continuous growth.
              • Manage a team of external consultants to ensure project deliverables are completed on time and within budget.
              • Collaborate with executive leadership on highlevel strategic decisions, shaping the budget and direction of our communications efforts.
              • Analyze marketing data to deliver insightful reports and forecasts, continuously evaluating and refining our strategies for maximum impact.

                • Who You Are: The Mindset and Skills of Our Ideal Candidate


                  You are more than a marketer; you are a builder and a believer.

                  • MissionDriven: You are fueled by a deep commitment to closing the educational opportunity gap. You see your work as a vehicle for social change.
                  • A Master Conductor: You thrive in a fastpaced environment and effortlessly manage multiple project symphonies at once. Complexity and tight deadlines dont faze you; they energize you.
                  • An Optimistic ProblemSolver: You see challenges as opportunities and are skilled at organizing complex workstreams for seamless implementation. You are a get it done professional who operates with autonomy and produces exceptional results.
                  • A Collaborative Leader: You excel at inspiring teams and fostering productive relationships. You lead with empathy, are open to feedback, and bring your best self to work every day.
                  • TechSavvy Strategist: You have a proven track record of leveraging marketing technology not just for efficiency, but for creating sophisticated, datadriven engagement strategies.

                    • What Youll Bring to the Team (Qualifications):

                      • A minimum of 3 years of dynamic experience in Marketing and Communications, with at least 1 year in a supervisory role where youve mentored and developed a team.
                      • Proven mastery of MarTech and productivity tools, especially Salesforce, Pardot, Canva and Asana.
                      • Demonstrated success in media relations, with a portfolio of secured placements and established media contacts.
                      • Exceptional creative vision and a keen eye for design, with experience producing highquality reports, social media campaigns, and other visual assets.
                      • Outstanding interpersonal skills
                      • Experience or a strong interest in the K12 education sector is highly preferred.
                      • Ability to lift 50 lbs for event setup and logistics.

                        • Compensation & Benefits

                          We use a thirdparty service to determine a fair market rate for this role based on your skills, experience, and location.

                          The salary range for this position is $80,000 $105,000 annually.

                          In addition, fulltime employees receive a comprehensive benefits package, including paid vacation and sick leave, medical, dental, and vision insurance, a retirement plan, and more.


                          Ready to Join Us?

                          If youre ready to use your talents to drive national movements, we want to hear from you. Please upload your resume and answer the required questions. Applications will be reviewed on a rolling basis, so we encourage you to apply soon!

Required profile

Experience

Level of experience: Senior (5-10 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Communication
  • Leadership
  • Creative Design
  • Social Skills
  • Time Management
  • Collaboration
  • Problem Solving

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