Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and gotomarket strategies, complete with formal proposals and recommendations on tactics
Partner with email, performance marketing, and web teams to design, test, and evolve leadnurturing tactics
Responsibilities
Help develop creative briefs and guide creative direction to meet objectives for all advertising and publicfacing communications, including print, digital, and video assets
Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Requirements
Required skills and qualifications
Proven success in developing marketing plans and campaigns
Excellent written and verbal communication skills
Strong project management, multitasking, and decisionmaking skills
Metricsdriven marketing mind with an eye for creativity
Experience with marketing automation and CRM tools
Preferred skills and qualifications
Bachelor’s degree (or equivalent) in marketing, business, or related field
Proficiency with online marketing and email marketing and skills to onboard the clients
Proven success in designing interactive applications and networking platforms
Willingness to travel for meeting with the client
Established contacts in the media
Male Candidates preferred
Minimum 1 yr experience
Anywhere in Kerala and can work in the home location
