Offer summary

Qualifications:

Experience in performance marketing with a proven track record., Proficiency in Google Ads, Meta Ads, LinkedIn, and programmatic platforms., Strong understanding of data analytics and conversion optimization tools., Ability to manage multiple projects and communicate insights effectively..

Key responsibilities:

Optimize and scale digital marketing campaigns across various channels.

Analyze performance data to make real-time adjustments and improve ROI.

Develop multi-channel strategies aligned with marketing goals.

Maintain detailed performance reports and conduct A/B testing.

Job description

A fintech client is seeking a Performance Marketer. In this role, youll drive measurable growth through datadriven strategies and paid digital channels by optimizing and scaling campaigns across various platforms. You will play a crucial role in shaping clients business by improving their online presence, driving customer acquisition, and increasing engagement. Utilizing your datadriven insights, youll enhance visibility across digital channels, ensuring our products effectively connect with and resonate with the right audience.

Requirements

RESPONSIBILITIES

Facilitate performance marketing campaign optimization across paid search, display, social media, programmatic, and other digital channels to drive traffic, lead generation, and conversions.

Leverage analytics and performance data to make realtime adjustments, maximizing ROI and reducing customer acquisition costs.

Develop and implement multichannel strategies that align with overall marketing goals and core audience segmentation.

Maintain detailed performance reports, identifying trends and insights to continuously improve campaigns and inform future strategies.

Conduct AB tests on creative, targeting, and landing pages to continually improve performance.

Facilitate performance marketing agency conversations to ensure timely completion of optimization work.

Manage performance marketing budgets, making databacked recommendations to optimize spending and improve campaign efficiency.

REQUIREMENTS

Previous experience in performance marketing with a proven track record of managing and optimizing paid digital campaigns.

Expertise in Google Ads, Meta Ads, LinkedIn, and programmatic advertising platforms.

Strong understanding of data analytics, conversion optimization, and tracking tools (e.g., Google Analytics, SEMRush, etc.).

Ability to work with crossfunctional teams and manage multiple projects in a fastpaced environment.

Excellent communication and reporting skills, with an emphasis on presenting performance data and actionable insights.