Offer summary

Qualifications:

Bachelor's degree in a related field., Minimum of 5 years of relevant marketing experience., Strong leadership and team management skills., Experience with digital marketing tools and analytics..

Key responsibilities:

Develop and implement marketing strategies to attract visitors.

Lead digital marketing campaigns across various channels.

Build partnerships with travel agencies, corporates, and event planners.

Manage the brand image and track campaign performance.

Job description

Our client, a resort, is seeking to hire a Marketing Team Lead for a 6-month contract. This role involves creating and implementing strategic marketing initiatives to boost the resort’s visibility both locally and internationally. The primary objectives are to enhance brand awareness, generate high-quality leads, and grow private and corporate bookings.

Responsibilities:

Develop and implement marketing strategies to attract local, national, and international visitors.
Lead digital marketing campaigns (SEO, email, paid ads, social media).
Build partnerships with travel agencies, corporates, schools, and event planners.
Manage the brand image across all channels and events.
Track campaign performance and deliver monthly reports.
Supervise and coach the sales team to meet targets.
Coordinate marketing events, farm tours, and corporate retreats.

Requirements

BSc. in a related field.
Experience: Minimum of 5 years of relevant experience in Marketing.
Key Skills: Strong leadership abilities, marketing campaign execution, ability to set up structure, compliance understanding, capacity to work effectively with a diverse team, and ability to meet targets.
Preferred Industries: Real Estate, Banking, Retail/Wholesale, FMCG, etc.
Experience with digital marketing tools and analytics platforms.
Excellent communication, negotiation, and project management skills.
Strong knowledge of the Nigerian and global tourism market.