Key Facts

Remote From:

Full time

Senior (5-10 years)

English

Hard Skills

Digital Marketing Product Marketing Brand Management Market Analysis Positioning Strategy Short Message Peer-To-Peer Analytics Campaign Management Content Creation Finance B2B Advertising

Other Skills

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Public Speaking
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Detail Oriented
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Collaboration
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Communication

Roles & Responsibilities

5+ years of product marketing experience.
Experience in fintech, B2B SaaS, or tech product environments.
Proven ability to develop marketing content and strategies.
Strong communication and digital marketing skills.

Requirements:

Develop and execute marketing strategies targeting SMEs, startups, and freelancers.
Create product content and support branding, PR, and marketing initiatives.
Collaborate with cross-functional teams to understand and position products effectively.
Measure and optimize marketing efforts based on data insights.

MS

About MS

MS is a firm made up of a team of innovative, dynamic, diverse and professional members who provide a range of own and associated essential business services for entrepreneurial-minded local and international clients. We see ourselves as Lifestyle Professional - approachable, enthusiastic and passionate about each client's growth and success! MS offers a comprehensive range of affordable services, providing trusted and cost effective solutions for Business Owners in the UAE and ADGM, which offers a secure and efficient platform for companies and financial institution to establish operations & fulfill their expansion ambitions. MS can provide Financial and Business Management solutions to SMEs on a flexible and scalable basis, whether that be on a regular part-time basis or for a specific period or project. We believe that our commercial, operational and financial acumen and flexible approach enables us to tailor our services to meet your specific needs, helping you to run your business more efficiently and profitably, whilst minimizing your exposure to risk. We also provide a sounding board for ideas, problem solving and even mentoring of your staff. Our mission is to provide high quality, independent, practical and comprehensive business solutions that draw upon our expertise; and to encourage, promote and support sound business practices through the implementation of accounting reporting, enterprise governance and business strategies. Backed by up-to-date technical expertise, knowledge and experience of what makes SMEs tick, we seek to empower our clients by providing the relevant, cutting-edge information needed to make decisions that are critical to their business success. Expert team at MS is also set to provide the required assistance and clear your queries on corporate tax.

Founded: 2018

Company size: 11 - 50

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Job description

Job Role: Product Marketing Specialist (TechSaaSB2B)
Job Description

“We are looking for a creative and analytical product marketing specialist to join our team.”

Your Responsibilities:
Collaborate across our tech, product, and sales team to develop a strategic marketing roadmap to target SME’s, Startups and Freelancers.
Develop a deep understanding of the product offerings and evolve its positioning, messaging, and differentiation.
Conduct market research and use data to understand the competitive landscape and what our prospective clients need to be successful.
Work across adoption, product, and design teams to create effective product content for our clients.
Develop creative material to support our talent acquisition and client activities.
Support overall branding, PR, and general marketing initiatives including web, social media, and direct outreach.
Measure and report on the effectiveness of product marketing initiatives and adjust strategies accordingly.
Scale the impact of product by supporting strategic 3rd party integrations.
Own strategy and creation across all content types (such as web, pitch decks, demo scripts, customer stories, videos, productsales collateral, thought leadership and datasheets.)

Requirements:
5+ years of product marketing experience.
Ideally, 3+ years of working experience in fintechB2B SaaSany tech productbased environment.
Experience in marketing products to large target groups and navigating buyers of prospective organizations.
Experience in planning and rolling out largescale marketing campaigns and possess the ability to identify improvements using a datadriven approach with product teams.
Experience in market research, messaging, positioning, and branding.
Proven experience working with global marketing, product, and sales teams. (Having global experience is an added advantage)
Proven track record in developing marketing content including clientfacing materials, communications, and value propositions.
Datadriven with an appetite to uncover client insights and measure the impact of product marketing efforts.
Previous experience working within the broader financeB2B industry is a plus.

Knowledge, Skills, and Abilities:
Excellent verbal and written communication skills, with high attention to detail.
Strong public speaking skills and comfortable presenting to groups of 50 – 100+.
Strong understanding of digital marketing industry dynamics, especially brand advertising as it pertains to the new age startups.