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Retentions Marketing Manager for a D2C Wellness Brand

NetSysCon Consulting (Hiring Leaders)

Roles & Responsibilities

  • Minimum 5 years of experience in B2C ecommerce, SaaS, or digital analytics.
  • Deep expertise in customer retention, loyalty, and app engagement.
  • Strong analytical skills with a data-driven decision-making approach.
  • Proficiency with marketing automation tools like WebEngage, Netcore, and Optimove.

Requirements:

  • Set up and manage marketing automation campaigns across multiple channels.
  • Develop and execute strategies to increase repeat purchases and customer lifetime value.
  • Analyze customer data to segment and retain customers using RFM and cohort analysis.
  • Monitor and optimize campaign performance based on consumer insights and transaction data.

Job description

We are looking for a Retentions Marketing Manager for a series A funded D2C Wellness Brand.
Reports to GM Marketing

Job Profile:
Retention Marketing
Setup campaigns in marketing automation tools like WebEngage, Netcore, Optimove
Automate communication sequences using Email, SMS, WhatsApp, push notifications
Strategy & Execution
Generate revenue through repeat purchases, crosssell, upsell to online customers
Setup rulebased customer journeys for ecommerce customers
Analytics
Nurture B2C customer base using monthly cohorts analysis
Segment & retain customers using RFM analysis
Intuition & datadriven approach to analyze consumer behavior and drive actions
Analyze transaction data, curate consumer insights to retarget across channels, products
Analyze campaign & website transaction data to build consumer journey

Requirements:
5+ years experience in B2C ecommerce, SaaS, digital & analytics companies
Deep expertise in customer retention, loyalty, app engagement, repeat purchases (mandatory)
Strong analytical mindset with data driven decision making
Highly digital tools savvy to drive performance
Ready to apply?
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