Sales Development Representative (SDR)

Sales Development Representative (SDR)

You’ll combine research, outreach and sharp discovery to open conversations with senior decision-makers (founders, CEOs, CMOs, principals) across SMEs, with an initial emphasis on property/estate agency and allied sectors, then expanding to other verticals.

This role is ideal for a curious, commercially minded prospector who loves testing messages, learning from data, and booking meetings that convert.

 Run crisp discovery to qualify pains around marketing leadership, strategy, and
performance; map stakeholders; and secure high-quality meetings for our principals.

 Tailor outreach using our assets (case themes, workshops, research
initiatives) to earn attention and credibility with prospects.

 Maintain a clean CRM, update playbooks, and share insights on messaging, ICPs,
and objections.

 Partner with marketing on campaigns (e.g., webinar/workshop invites) and event
follow-ups.

 Hit and exceed weekly/monthly activity and opportunity targets.

 Conversion from meeting → qualified opportunity → proposal.

 Outreach quality metrics (reply rate, positive response rate).

 Data hygiene and cadence consistency.

 Requires expertise in HubSpot and LinkedIn Sales Navigator.

 Good knowledge of Hunter.io, Apollo.io or Snov.io a distinct advantage

 Confident, concise communication and business writing; strong phone presence.

 Proven list-building and personalization skills; comfortable with CRM, sequencing
and sales tools.

 Curiosity about marketing strategy and leadership (e.g., Fractional CMO, research-
driven planning, CPD-style training).

 Outcome focus: you test, learn, and iterate based on data.

 Familiarity with property/estate agency or adjacent industries (suppliers, proptech,
professional services).

 Event-driven outreach experience (webinars, workshops, conferences).

 Mentoring from senior marketing leaders

 A values-driven, evidence-led culture where
good ideas scale fast.