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Marketing Analytics Lead

Roles & Responsibilities

  • 5–7+ years of experience in high-performance analytics roles.
  • At least 3 years of experience in growth or marketing analytics.
  • Deep familiarity with multi-channel marketing measurement, attribution systems, and MMM/incrementality testing.
  • Proficiency in SQL and experience with BI tools like Mode, Looker, or Tableau.

Requirements:

  • Own and evolve the global marketing analytics function, including dashboards and measurement frameworks.
  • Partner with global growth teams to guide investment decisions across various channels.
  • Design and manage analytics infrastructure for scalable insights across markets.
  • Support experimentation through designing, executing, and analyzing tests.

Job description

About us

Our mission is to reinvent the way people learn, starting with language.

Learning a language can change a life by opening doors to new cultures, careers, and communities. Two billion people around the world are actively trying to learn a language, but the best way to learn (oneonone tutoring) is hard to access at scale and hasn’t been meaningfully improved in decades. Speak is building a humanlevel, AIpowered tutor in your pocket: a conversationfirst experience that lets learners actually speak, get instant feedback, and progress through carefully designed lessons. The result is a complete path from beginner to confident speaker across multiple languages.

Speak first launched in South Korea in 2019, where Speak has now become the number one language learning app, and we now serve learners across many markets and 15+ languages. Speak is one of the world’s leading AI companies, with over $150m raised in venture investment from OpenAI, Accel, Founders Fund, Khosla Ventures, and more, with a distributed team across San Francisco, Seoul, Tokyo, Taipei, and Ljubljana.

About this role

As the Lead for Marketing Analytics at Speak, you’ll own the systems, insights, and experimentation frameworks that power our global growth. You’ll be the key analytics partner to our Growth teams globally —responsible for everything from performance modeling to measurement infrastructure to media investment strategy.

This is a rare opportunity to build the next phase of the Marketing Analytics function at Speak with a high degree of autonomy and ownership. We’re looking for someone who is not just analytically sharp but also deeply strategic—a builder who can scale systems and generate insights that shape the full funnel roadmap across marketing, growth, and growth product.

What you’ll be doing
  • Own and evolve Speak’s global marketing analytics function, including dashboards, attribution, experimentation, and incrementalityMMM.

  • Partner with growth globally teams to guide investment decisions across performance, CRM, brand (TV, OOH), ASOSEO, influencer, and offline channels.

  • Design and manage the analytics infrastructure that supports accurate, fast, and scalable insights across markets and platforms

  • Build and operationalize frameworks for measuring CAC, LTV, ROI, incrementality, and media efficiency.

  • Accelerate experimentation velocity by supporting the design, execution, and analysis of AB and marketlevel tests across creatives, lifecycle, and product surfaces.

  • Collaborate crossfunctionally with product, engineering, and finance teams to identify levers for acquisition, retention, and monetization.

  • Shape forwardlooking strategy by analyzing media fatigue, market saturation, and competitive benchmarks.

  • Hire and mentor junior team members, scaling the team alongside the business


    • What we’re looking for
      • 5–7+ years of experience in highperformance analytics roles, with at least 3 years focused specifically on growth or marketing analytics.

      • Deep familiarity with multichannel marketing measurement, including attribution systems, LTVCAC frameworks, and MMMincrementality testing.

      • Expertise in SQL, plus handson experience with BI tools like Mode, Looker, or Tableau.

      • Experience designing and running marketing and pricingpackaging experiments (creative tests, landing pages, CRM, geo tests, etc.).

      • Demonstrated ability to influence growth, product, finance, and marketing stakeholders with clear, actionable insights.

      • Strategic mindset—someone who can zoom out and prioritize, not just execute analyses.

      • Clear, compelling communicator who can explain complex ideas to nontechnical audiences.

      • Bonus points for

        • Experience working on multi platform consumer subscription or mobile app products

        • Exposure to marketing mix modeling (MMM) and brand measurement

        • Proficiency in Python or R for deeper modeling or statistical analysis

        • Prior experience building out marketing analytics functions from scratch

        • Global growth experience or exposure to multigeo gotomarket strategies

            • Why work at Speak
              1. Join a fantastic, tightknit team at the right time: were growing very quickly, weve most recently raised our Series C from some of the top investors in the valley, and weve achieved productmarket fit in our initial markets. Youd join at a magical time when a single person could significantly change the course of the company.

              2. Do your lifes work with people you’ll love working with: we care strongly about our craft and want every person at Speak to feel like theyre growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply.

              3. Global in nature: Were live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, and Tokyo, and you’ll have the opportunity to talk to users in each of these regions on a regular basis as well as travel.

              4. Impact peoples lives in a major way: Learning a language is one of the single most lifechanging skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We’re helping millions of people achieve their goals and improve their lives.

                1. Speak does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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