SEO Manager

Key Responsibilities:

SEO & GEO Strategy

• Develop and execute a fullfunnel SEO and GEO roadmap targeting decisionmakers, teams, and developers.

• Identify and capture intentdriven keywords across verticals (e.g. legal, healthcare, sales, AI builders).

• Optimize for emerging discovery channels such as ChatGPT, Perplexity, Google Gemini, and AIpowered search.

• OnPage & Technical SEO

  • Own onpage optimization for landing pages, product features, use case pages, and developer docs.

  • Implement structured data, schema, site performance improvements, and scalable internal linking strategies.

  • Ensure crawlability, indexability, and high technical hygiene across all web properties.

  • AIPowered Content Operations

    • Work with the Content, Product Marketing, and Brand teams to create SEOrich, AIenhanced content.

    • Use AI tools (e.g. ChatGPT, Claude, Surfer SEO) to scale ideation, briefs, outlines, and variant testing.

    • Implement programmatic SEO and AIassisted workflows to generate longtail, highintent content at scale.

    • International SEO

      • Support geoexpansion through multilanguage, multiregion SEO and localization best practices.

      • Build scalable templates and guidelines for SEO localization in core markets (e.g. US, EU, JP).

      • Performance Analytics & Optimization

        • Define and track SEO KPIs (organic traffic, keyword rankings, conversions, domain authority).

        • Use tools like GA4, GSC, Ahrefs, SEMrush, and Screaming Frog to monitor and optimize performance.

        • Regularly report on SEO performance and drive iteration based on what converts—not just what ranks.

        • Qualifications:

          • 3+ years of SEO experience, with proven success in B2B PLG SaaS or developerfacing platforms.

          • Deep understanding of technical SEO, content SEO, and AIpowered content creation workflows.

          • Experience with GEO (Generative Engine Optimization) strategies and tools.

          • Proficient in tools like Ahrefs, SEMrush, GA4, Surfer SEO, Notion AI, and ChatGPT.

          • Strong crossfunctional collaboration skills (Product Marketing, DevRel, Growth, Content).

          • Bonus: experience with JAMstack, Webflow, Markdownbased docs, and API documentation optimization.