PPC Advertising Specialist at Real Estate Webmasters

Real Estate Webmasters (REW) is looking for an experienced PPC Specialist to join our team. The successful candidate will be responsible for creating, implementing, and managing high-performing pay-per-click (PPC) campaigns focusing on the Real Estate industry. These campaigns will drive traffic, increase conversions, and help our clients achieve their goals. You will work closely with a team of other PPC specialists to develop and execute successful strategies that will align with REW’s overall goals.

What you bring:

You have high standards, possess a love of learning, and have a knack for creating engaging online content. You are a problem solver and decision maker, able to dig into the data GoogleAds can provide you and transform that into actionable next steps. You can adapt quickly to ever-changing trends in the PPC world and keep on top of current industry best-practices. You can become a thought leader and trusted expert on PPC for Real Estate.

What you will get in return:

REW values excellence and recognizes achievements. Results are rewarded by competitive compensation, comprehensive benefits, and amazing opportunities/projects. From time to time, we may ask for you to step in and step up to support your team, working business hours and then some to foster your experience and growth. REW is well known in the industry for its subject matter expertise in the field of SEO and PPC and you will have the opportunity to hone your skills and knowledge further. We appreciate and provide rewards for your extra efforts. As a hybrid workplace, we understand flexibility is important, and offer the opportunity to work remotely. You will work with an amazing team (REW team members are the BEST), who always strive to make a difference, and consistently live our core values: Always be Awesome, Customer Success, and Innovation.

Responsibilities:

• Develop and execute effective PPC campaigns to drive traffic, increase conversions, and achieve business goals.
• Conduct thorough keyword research and analysis to identify and prioritize high-performing keywords.
• Manage daily campaign activities, including budget allocation, ad copy creation, and testing.
• Monitor and analyze campaign performance, identify trends, and optimize campaigns to maximize ROI.
• Analyze campaign performance, comparing current campaign execution strategies with new ideas to find incremental improvements
• Assure keyword targets, landing page content, and text ad copy are all in close alignment with REW guidelines and optimized
• Keep up-to-date with industry trends, best practices, and new platforms/tools.
• Provide regular reports and analysis to stakeholders on campaign performance, insights, and recommendations for optimization.
• Mentor and train team members on PPC best practices and strategies.

Requirements:

• 3-5 years of experience in developing and executing successful PPC campaigns in GoogleAds.
• Strong understanding of PPC principles, keyword research, bidding strategies, and ad copy creation/testing.
• Experience with Google Analytics, Tag Manager, and other tracking tools.
• Analytical mindset with the ability to analyze data, identify trends, and make data-driven decisions.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and prioritize in a fast-paced environment.
• Strong attention to detail and organizational skills.
• Experience mentoring and training team members.

If you are a creative problem solver, passionate about data, and get excited about helping your clients succeed, this may be the role for you.

The competencies required for you to be successful in this role are:

Adjusts thinking and behavior in order to adapt to changes in the job and work environment demonstrates the Flexibility and Managing Uncertainty competency. The Copywriter is able to work effectively in an unstructured environment, and is able to proactively look for signs of risk and opportunity in the future.

Considers, prioritizes, and takes action on the needs of both internal and external customers to demonstrate Customer Focus. The Copywriter will be relied on to use knowledge about their customers to inform decision making and problem solving, with a focus on ways to improve the customer experience..

Organization and execution to meet objectives on time, with high quality and process follow-through are expected to demonstrate the Planning and Results Orientation competency. The Copywriter will be relied on to identify opportunities to improve work processes and efficiency, take initiative, and is not satisfied with the status quo.

Real Estate Webmasters:

Real Estate Webmasters knows what it takes to create a phenomenal online experience and achieve incredible results. With 14 years’ experience working exclusively within the real estate sector, REW has partnered with top brands, elevating their digital presence and increasing their success.

Client products & services offered by Real Estate Webmasters include Websites, CRM, Databases, Apps, Property Listing Data Integration, Lead Generation, Search Engine Optimization, and Pay Per Click Advertising. REW’s Clients include individual agents, brokers, teams, and enterprise brokerages; all of whom may choose to have Property Listings data displayed on their websites.

Our Values:

Customer Success: we focus on helping our Clients (realtors) be successful.

Innovation: we have an open mind and look toward doing things differently or better in our products and processes.

Always be Awesome: we are helpful and supportive and kind in how we treat each other.