Job description

Overview:

We are looking for a CRM Platform Manager to drive the development of our CRM system – Hubspot – and generate actionable insights from client data. This is a hybrid role that combines system configuration and support with proactive data analysis

About Product:

SOFTSWISS Game Aggregator
A fast and cost-effective solution that allows you to integrate and manage casino gaming content easily

Learn More

Purpose of the role:

You will play a key part in ensuring the CRM becomes a central tool for decision-making and client management across teams

Key responsibilities:

CRM Operations & Support
- Receive and prioritise requests from business stakeholders (primarily Account Management and leadership)
- Configure CRM elements and workflows
- Integrate CRM with external systems (1C, Jira, Tableau), ensure data consistency and accuracy
- Provide user support, consult teams on CRM capabilities
- Maintain documentation and internal knowledge base
Data Quality & Management
- Monitor completeness and consistency of client records (segments, sources, products, activity, etc.)
- Detect and eliminate duplicates or contradictory data
- Suggest improvements to data structure and logic
Analytics & Insights
- Build client segments and reports
- Generate regular exports with interpretation for BizDev, Marketing, and Product teams
- Identify trends, anomalies, and missed opportunities (e.g., underused segments, upsell/cross-sell cases). Proactively highlight insights for decision-making
- Set up and maintain dashboards in CRM and BI tools
- Automate recurring reports (e.g., monthly KPIs, client churn, new client activity)

Requirements:

Experience with HubSpot (setup, automation, user support) at least 1 yea
Upper-Intermediate or higher Russian and English (B2+)
Strong data literacy: report building, validation, filtering, interpretation
Experience working with BI tools (Tableau, Power BI, or similar)
Understanding of APIs and system integrations
Ability to translate business needs into technical requirements
Excellent communication skills and a service-oriented mindset
Proactive, structured, and detail-focused approach

Our Benefits:

Full-time remote work opportunities and flexible working hours
Private insurance
Additional 1 Day Off per calendar year
Sports program compensation
Comprehensive Mental Health Programme
Free online English lessons with a native speaker
Generous referral program
Training, internal workshops, and participation in international professional conferences and corporate events.