Senior Content Strategist
Offer summary
Qualifications:
Proven experience in creating social and video content for platforms like TikTok, Instagram, YouTube, and Snap., Strong skills in creative ideation, copywriting, and visual storytelling for short and long-form videos., Ability to analyze audience insights and performance data to inform content strategy and optimization., Educational background in marketing, communications, media, or related fields is preferred..Key responsibilities:
- Develop and execute creative strategies for branded and editorial social video campaigns.
- Build and maintain relationships with clients, influencers, and internal teams to maximize campaign impact.
- Use data and insights to guide creative decisions and optimize content for reach and engagement.
- Collaborate with cross-functional teams to ensure content aligns with brand goals and audience interests.
Job description
Company Description
About us
Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.
Were home to more than 120 brands from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.
Its our ability to understand people and the things that matter to them that makes us Britain and Irelands largest commercial news publisher. We reach around 70% of the UKs online population, 10% of the US online population, and over 100 million social followers around the world, connecting with them on who they are, where they live and what they love.
Your story, with Reach
As a modern media organisation, were much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.
We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore.
We’ll help you build a career that works with your life, while giving you the space to create and grow.
About this role
As our Senior Content Strategist you’ll fuel creative ideation, strategy and execution for branded and editorial campaigns, acting as a visible, trusted partner to major clients and agencies.
Your work will elevate the visibility and impact of Reach’s commercial video proposition across social platforms.
Relationshipbuilding will be central: you’ll nurture senior partnerships with clientside video influencers and inhouse teams to grow direct video revenue.
Using data and insights to steer creative choices, test and learn, and optimise for reach, retention and engagement. Day to day, you’ll collaborate closely with commercial, production, editorial, marketing and insight colleagues, communicating creative thinking and technical execution clearly to clients and stakeholders.
You’ll shape clear, compelling narratives that bring our platform strengths and audience insight to life in social video.
From topline briefs, you’ll help lead ideation with Reach Studio, knowing when to use content creators, influencers or talent and how to brief each for maximum impact and you’ll champion fresh formats and new content strands across the business.
You’ll keep a sharp eye on Gen Z culture, internet trends and viral moments, spotting timely, reactive opportunities and moving quickly to capitalise on them. On production, you’ll roll up your sleeves on location and inoffice shoots, give edit feedback, and protect the integrity of the original idea through to final delivery.
What you’ll need to succeed:
You’re a cross‑functional content strategist who partners seamlessly with Design, Sales, Editorial, Commercial, Clients and Agencies to turn business goals into platform‑smart work.
You have a proven track record of creating editorial and branded social and video content, and of delivering engaging, end‑to‑end cross‑platform campaigns.
Native to TikTok, Instagram, YouTube and Snap, you know formats, trends and audience behaviours, and you tailor ideas accordingly. You’re strong on creative ideation, crisp copywriting and scripting for both short‑form vertical and longer‑form video, with an eye for visual storytelling that drives retention.
You use audience insights and performance data to inform strategy and optimise against watch time. You can identify, pitch and brief the right creators, keep stakeholders aligned, and manage approvals smoothly.
Comfortable working autonomously as well as collaboratively, you stay organised and communicate clearly. You’re culturally tuned‑in to youth culture, internet trends, pop culture and social good, with a track record of shipping on‑brand, measurable, impactful content.
How well look after you
We take good care of our people and that means more than just a pay packet. Whatever your role, youll get a range of benefits, including:
25 days holiday (plus bank holidays), as well as an extra day after youve been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
An extra days paid leave each year to volunteer for a cause close to your community or your heart.
Big moment day an extra day’s paid leave for a moment that matters to you like getting married, moving house or welcoming a new addition to the family (human or furry!)
Bonus scheme youll get a stake in our success and a chance to add to your annual earnings.
Help saving for your retirement well match your company pension contributions up to 6% and you can contribute through salary sacrifice.
Supportive and progressive people policies we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share this overview of the policies we have in place to support families and carers. If theres something you want to understand more about, just ask it won’t make a difference to your application.
Wellbeing support including a 247 assistance programme for you and your family.
Interestfree loans including for season tickets and technology.
Additional InformationHow well look after you
We take good care of our people and that means more than just a pay packet. Whatever your role, youll get a range of benefits, including:
25 days holiday (plus bank holidays), as well as an extra day after youve been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
An extra days paid leave each year to volunteer for a cause close to your community or your heart.
Big moment day an extra day’s paid leave for a moment that matters to you like getting married, moving house or welcoming a new addition to the family (human or furry!)
Bonus scheme youll get a stake in our success and a chance to add to your annual earnings.
Help saving for your retirement well match your company pension contributions up to 6% and you can contribute through salary sacrifice.
Supportive and progressive people policies we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share this overview of the policies we have in place to support families and carers. If theres something you want to understand more about, just ask it won’t make a difference to your application.
Wellbeing support including a 247 assistance programme for you and your family.
Interestfree loans including for season tickets and technology.
About us
Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.
Were home to more than 120 brands from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.
Its our ability to understand people and the things that matter to them that makes us Britain and Irelands largest commercial news publisher. We reach around 70% of the UKs online population, 10% of the US online population, and over 100 million social followers around the world, connecting with them on who they are, where they live and what they love.
Your story, with Reach
As a modern media organisation, were much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.
We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore.
We’ll help you build a career that works with your life, while giving you the space to create and grow.
About this role
As our Senior Content Strategist you’ll fuel creative ideation, strategy and execution for branded and editorial campaigns, acting as a visible, trusted partner to major clients and agencies.
Your work will elevate the visibility and impact of Reach’s commercial video proposition across social platforms.
Relationshipbuilding will be central: you’ll nurture senior partnerships with clientside video influencers and inhouse teams to grow direct video revenue.
Using data and insights to steer creative choices, test and learn, and optimise for reach, retention and engagement. Day to day, you’ll collaborate closely with commercial, production, editorial, marketing and insight colleagues, communicating creative thinking and technical execution clearly to clients and stakeholders.
You’ll shape clear, compelling narratives that bring our platform strengths and audience insight to life in social video.
From topline briefs, you’ll help lead ideation with Reach Studio, knowing when to use content creators, influencers or talent and how to brief each for maximum impact and you’ll champion fresh formats and new content strands across the business.
You’ll keep a sharp eye on Gen Z culture, internet trends and viral moments, spotting timely, reactive opportunities and moving quickly to capitalise on them. On production, you’ll roll up your sleeves on location and inoffice shoots, give edit feedback, and protect the integrity of the original idea through to final delivery.
What you’ll need to succeed:
You’re a cross‑functional content strategist who partners seamlessly with Design, Sales, Editorial, Commercial, Clients and Agencies to turn business goals into platform‑smart work.
You have a proven track record of creating editorial and branded social and video content, and of delivering engaging, end‑to‑end cross‑platform campaigns.
Native to TikTok, Instagram, YouTube and Snap, you know formats, trends and audience behaviours, and you tailor ideas accordingly. You’re strong on creative ideation, crisp copywriting and scripting for both short‑form vertical and longer‑form video, with an eye for visual storytelling that drives retention.
You use audience insights and performance data to inform strategy and optimise against watch time. You can identify, pitch and brief the right creators, keep stakeholders aligned, and manage approvals smoothly.
Comfortable working autonomously as well as collaboratively, you stay organised and communicate clearly. You’re culturally tuned‑in to youth culture, internet trends, pop culture and social good, with a track record of shipping on‑brand, measurable, impactful content.
How well look after you
We take good care of our people and that means more than just a pay packet. Whatever your role, youll get a range of benefits, including:
25 days holiday (plus bank holidays), as well as an extra day after youve been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
An extra days paid leave each year to volunteer for a cause close to your community or your heart.
Big moment day an extra day’s paid leave for a moment that matters to you like getting married, moving house or welcoming a new addition to the family (human or furry!)
Bonus scheme youll get a stake in our success and a chance to add to your annual earnings.
Help saving for your retirement well match your company pension contributions up to 6% and you can contribute through salary sacrifice.
Supportive and progressive people policies we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share this overview of the policies we have in place to support families and carers. If theres something you want to understand more about, just ask it won’t make a difference to your application.
Wellbeing support including a 247 assistance programme for you and your family.
Interestfree loans including for season tickets and technology.
25 days holiday (plus bank holidays), as well as an extra day after youve been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
An extra days paid leave each year to volunteer for a cause close to your community or your heart.
Big moment day an extra day’s paid leave for a moment that matters to you like getting married, moving house or welcoming a new addition to the family (human or furry!)
Bonus scheme youll get a stake in our success and a chance to add to your annual earnings.
Help saving for your retirement well match your company pension contributions up to 6% and you can contribute through salary sacrifice.
Supportive and progressive people policies we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share this overview of the policies we have in place to support families and carers. If theres something you want to understand more about, just ask it won’t make a difference to your application.
Wellbeing support including a 247 assistance programme for you and your family.
Interestfree loans including for season tickets and technology.
Additional Information
How well look after you
We take good care of our people and that means more than just a pay packet. Whatever your role, youll get a range of benefits, including:
Required profile
Experience
Other Skills
- Ideation
- Collaboration
- Communication
- Problem Solving
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