Senior SEO Specialist
Offer summary
Qualifications:
At least 5 years of hands-on SEO experience for web-based products., Proven ability to build SEO programs from scratch in product-led companies., Deep expertise in keyword research, competitive analysis, and market opportunity sizing., Proficiency with SEO tools like Ahrefs, SEMrush, and Google Search Console..Key responsibilities:
- Develop and implement comprehensive SEO strategies from scratch.
- Analyze search potential and identify organic opportunities across multiple markets.
- Collaborate with content and engineering teams to optimize site architecture and technical SEO.
- Monitor SEO performance metrics and iterate strategies to improve rankings, traffic, and conversions.
Job description
About usRuby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumerled products, and were always looking for passionate individuals to join us. Learn more about our story at: https:rubylabs.comaboutus
About the roleOne of RubyLabs portfolio companies is focused on building a sustainable growth strategy with an emphasis on SEO. Were starting from scratch—there are no old systems or outdated content to deal with. With a clean slate, valuable user data, and a great opportunity to rank highly in an underserved space, we are in a strong position. We are looking for a MidtoSenior SEO Specialist to help develop and implement our SEO strategy and drive measurable results.
Key ResponsibilitiesBuild a comprehensive SEO strategy from scratch for our product line.
Analyze search potential using paid traffic data across our top markets (US, UK, Canada, Australia, etc.).
Identify countryspecific organic opportunities and longtail keyword segments that can drive highconverting traffic.
Build a comprehensive SEO roadmap with clear short, medium, and longterm priorities.
Develop a global sitemap and site architecture strategy to support content scaling.
Perform keyword clustering, competitor benchmarking, and SERP intent analysis using tools like Ahrefs, SEMrush, and Google Search Console.
Prioritize “lowhanging fruit” opportunities to deliver fast and efficient organic traffic wins.
Define technical SEO requirements and work closely with product and engineering teams on implementation.
Optimize internal linking, metadata, schema, and page speed across product and content pages
Build a highvolume, highquality content production engine from scratch.
Collaborate with writers to create scalable templates for longtail pages (e.g., autogenerated phone lookup result pages).
Own topic ideation, content briefs, and quality control to ensure relevance and SEO performance.
Design and lead whitehat backlink campaigns, leveraging digital PR, partnerships, and outreach programs.
Monitor backlink profile health and competitor link strategies.
Own SEO KPIs and report progress across rankings, traffic, and conversions.
Continuously test and iterate to improve performance by region, keyword cluster, and page type.
Qualifications5+ years of handson experience in SEO for webbased products.
Proven track record of building SEO programs from scratch in productled companies.
Deep expertise with keyword research, competitive analysis, and market opportunity sizing.
Experience with highvolume SEO strategies, including templated landing pages and usergenerated longtail pages.
Advanced proficiency in Ahrefs, SEMrush, Google Search Console, Screaming Frog, and other SEO diagnostic tools.
Familiarity with web analytics tools (e.g., GA4, Looker Studio) and content CMS platforms.
Strong understanding of search intent, ranking factors, and algorithm updates.
Experience setting up content production pipelines and collaborating with copywriters, designers, and developers.
You’re analytical, curious, and relentless about data.
You think like a product owner—business results > vanity metrics.
You thrive in highautonomy, fastpaced environments and know how to scale things that work.
Nice to haveExperience working in fastpaced startup environments.
Experience with AIdriven UX research tools and methodologies.
LocationRuby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
BenefitsDiscover the perks of being part of our vibrant team! We offer:
Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy worklife balance.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your wellbeing, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Companyprovided MacBook: Experience seamless productivity with topnotch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https:docs.google.comdocumentd1dHF4ctKlez75whdnybUwP5d5Wr0BdwVrorrm_fM40Qpreview
Build a comprehensive SEO strategy from scratch for our product line.
Analyze search potential using paid traffic data across our top markets (US, UK, Canada, Australia, etc.).
Identify countryspecific organic opportunities and longtail keyword segments that can drive highconverting traffic.
Build a comprehensive SEO roadmap with clear short, medium, and longterm priorities.
Develop a global sitemap and site architecture strategy to support content scaling.
Perform keyword clustering, competitor benchmarking, and SERP intent analysis using tools like Ahrefs, SEMrush, and Google Search Console.
Prioritize “lowhanging fruit” opportunities to deliver fast and efficient organic traffic wins.
Define technical SEO requirements and work closely with product and engineering teams on implementation.
Optimize internal linking, metadata, schema, and page speed across product and content pages
Build a highvolume, highquality content production engine from scratch.
Collaborate with writers to create scalable templates for longtail pages (e.g., autogenerated phone lookup result pages).
Own topic ideation, content briefs, and quality control to ensure relevance and SEO performance.
Design and lead whitehat backlink campaigns, leveraging digital PR, partnerships, and outreach programs.
Monitor backlink profile health and competitor link strategies.
Own SEO KPIs and report progress across rankings, traffic, and conversions.
Continuously test and iterate to improve performance by region, keyword cluster, and page type.
5+ years of handson experience in SEO for webbased products.
Proven track record of building SEO programs from scratch in productled companies.
Deep expertise with keyword research, competitive analysis, and market opportunity sizing.
Experience with highvolume SEO strategies, including templated landing pages and usergenerated longtail pages.
Advanced proficiency in Ahrefs, SEMrush, Google Search Console, Screaming Frog, and other SEO diagnostic tools.
Familiarity with web analytics tools (e.g., GA4, Looker Studio) and content CMS platforms.
Strong understanding of search intent, ranking factors, and algorithm updates.
Experience setting up content production pipelines and collaborating with copywriters, designers, and developers.
You’re analytical, curious, and relentless about data.
You think like a product owner—business results > vanity metrics.
You thrive in highautonomy, fastpaced environments and know how to scale things that work.
Experience working in fastpaced startup environments.
Experience with AIdriven UX research tools and methodologies.
Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy worklife balance.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your wellbeing, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Companyprovided MacBook: Experience seamless productivity with topnotch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https:docs.google.comdocumentd1dHF4ctKlez75whdnybUwP5d5Wr0BdwVrorrm_fM40Qpreview
Location
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
Benefits
Discover the perks of being part of our vibrant team! We offer:
Nice to have
Qualifications
Required profile
Experience
Other Skills
- Adaptability
- Analytical Thinking
- Curiosity
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