Offer summary

Qualifications:

Minimum 5 years of experience managing large-scale paid social campaigns, especially in mobile app advertising., Strong analytical skills with the ability to interpret campaign data and optimize performance., Proficiency in ad platforms such as Meta Ads, TikTok Ads, and YouTube., Knowledge of marketing analytics tools like Google Analytics, Amplitude, Tableau, and MMPs like AppsFlyer or Adjust..

Key responsibilities:

Develop and execute strategies for paid social channels to meet business goals.

Manage campaign budgets to maximize ROI and optimize creative assets.

Monitor campaign performance and recommend improvements based on data analysis.

Collaborate with cross-functional teams to ensure campaign alignment and effectiveness.

Job description

Readdle is a pioneering force in the personal productivity space on Apple devices, having shaped the landscape since 2007. Our mission is to empower individuals and teams with innovative technology, enhancing their efficiency and creativity. We are dedicated to crafting exceptional mobile and desktop experiences for those who aspire to achieve more.

The Paid Social Campaign Manager we are looking for will be responsible for developing and executing strategies for paid social channels (e.g., Meta, TikTok, and other platforms) to drive user acquisition and meet business goals for Scanner Pro. This role involves end-to-end management of campaigns, including optimization, testing, and budget management. This role will collaborate closely with cross-functional teams, including the Product Marketing Manager, Performance Creative Specialist, Content Producer, and Analyst, to ensure campaigns align with overall product marketing goals and deliver a high ROI.

What you will do:

Develop and implement end-to-end strategies for paid social channels, ensuring alignment with business goals and KPIs
Allocate and manage campaign budgets to maximize ROI
Partner with the Performance Creative Specialist to create and optimize creative assets that drive user engagement
Monitor key metrics to ensure campaign effectiveness, and recommend improvements based on data analysis
Maintain detailed logs of campaigns, experiments, performance, and optimizations; create and update decks and reports for internal stakeholders
Scale test creatives to ensure continuous optimization and fresh content for campaigns
Work on automating campaign processes to increase efficiency and reduce manual intervention
Work with the PMM and other teams to refine acquisition strategies, ensuring smooth campaign execution
Support other teams with your expertise when needed and provide feedback on product and design reviews

About you:

Over 5 years of experience managing large-scale, ROI-positive paid social campaigns (Meta, TikTok, etc.), particularly within mobile app advertising
Strong ability to analyze campaign data and optimize performance based on insights
Proven experience managing mobile app acquisition campaigns, particularly in the app store ecosystem
Ability to take initiative, make quick decisions, and rapidly adapt to changes in performance or market conditions
Deep understanding of how paid acquisition campaigns contribute to business goals such as user growth and revenue
Proficiency in ad platforms like Meta Ads, TikTok Ads, and YouTube
Strong knowledge of marketing analytics tools (Google Analytics, Amplitude, Tableau, MMPs like AppsFlyer or Adjust)
Ability to interpret and work with large datasets to inform campaign decisions
Familiarity with A/B testing, creative testing frameworks, and their automation

What you will get at Readdle:

Customer-centric culture. We put our customers first. It means that every employee can benefit from interacting with our customers directly. It enables us to create and deliver the best solutions for millions of our users.
Professional growth. We are professionals at everything we do. It means we own our decisions, our work, and our results. We provide quality feedback to others and welcome feedback as an opportunity to learn and improve.
A team of amazing people. The greatest power we have is the team. It means we care about each other, ensure transparency, and invest in everyone's success.
Impact on our products. We aim to create valuable products. It means that we improve ourselves constantly by overcoming constraints, simplifying our processes, and improving our capacity.
Innovative culture. We try to be innovative and creative in everything we do. It means that we expect, appreciate and value new ideas.

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