Offer summary

Qualifications:

Minimum 5 years of experience in marketing operations, program management, or campaign execution., Strong understanding of marketing funnels, lead generation, and conversion strategies., Ability to independently manage cross-functional projects from start to finish., Proficiency in using AI tools like ChatGPT, Jasper, and Midjourney to enhance workflows..

Key responsibilities:

Lead end-to-end delivery of marketing campaigns and product launches.

Manage and optimize marketing funnels to improve performance.

Review creative assets to ensure brand and strategic alignment.

Manage a team and collaborate across departments to ensure timely project execution.

Job description

About EyeCarePro

EyeCarePro is the digital engine behind the growth of hundreds of private optometric practices across North America. From high-converting funnels and practice management software to strategic campaigns and automation tools, we help eyecare businesses thrive in a competitive healthcare landscape.

We're not a typical agency; we're an integrated marketing and technology partner focused on measurable outcomes. Our work is fast-paced, high-impact, and at the forefront of innovation in health marketing.

This is a pivotal role for someone who thrives on turning strategy into seamless execution, building scalable systems, and ensuring marketing campaigns deliver measurable results.

What You'll Do

Campaign and Launch Execution

Lead end-to-end delivery of our Book Launch, Software Launch, and Marketing Services funnel.
Translate strategic ideas into clear project plans with defined outcomes, timelines, and ownership.
Partner with sales, creative, and leadership teams to ensure cross-channel alignment and timely execution.

Funnel Management and Optimization

Manage and optimize full-funnel campaigns from awareness to conversion.
Use data-driven insights to identify friction points and performance gaps.
Develop and oversee nurture sequences, landing pages, lead magnets, and conversion tools.

Brand Integrity and Quality Control

Review copy, design, and layouts to ensure alignment with brand standards.
Adapt messaging for a professional optometric audience.
Maintain a client-value focus, ensuring all campaigns drive measurable impact.

Team Leadership and AI Integration

Manage a small internal team and network of freelancers.
Leverage AI tools (ChatGPT, Jasper, Midjourney) to increase speed, creativity, and efficiency.
Build and document repeatable processes that reduce friction and improve consistency.

Marketing Operations & Collaboration

Oversee workflows in Asana to track tasks, deadlines, and priorities.
Remove blockers, surface risks, and keep stakeholders accountable.
Create systems for efficient cross-functional delivery and reporting.

You'll Thrive in This Role If You:

Have 5+ years of experience in marketing operations, program management, or campaign execution.
Can independently manage cross-functional projects from concept to delivery.
Understand funnels, lead generation, and conversion strategy deeply.
Are comfortable reviewing creative assets for strategic and brand alignment.
Move fast, stay organized, and maintain quality under deadlines.
Use AI tools to streamline workflows and improve productivity.
Enjoy managing people, processes, and technology to deliver results.

Core Values We Live By

Great Collaborator: You work well with others, lead with empathy, and focus on shared success.
Always Learning: You stay curious, proactive, and open to new tools and ideas.
Driven to Improve: You test, measure, iterate, and push for better results.
Client Focused: You judge every project by the measurable value it creates.

Role Details & Requirements

Location: Remote South Africa
Schedule: Full-time, Monday-Friday, 8:00 AM 4:00 PM EST
Tech Requirements:
- Reliable high-speed internet
- Quiet, professional workspace
- Personal laptop/desktop with up-to-date tools