Senior Social Media Strategist

Position Overview:  

Join a team of strategists all working remotely from around the world, with an unparalleled passion for all things social. Together as a team, and individually, you will cultivate data-driven insights and deliver top-tier services to our clients and support internal department needs. This includes but is not limited to data analysis storytelling, content creation and management, brand persona architecture, consumer advocacy tactics, playbook development, and comprehensive audits. 

You must have a creative way of thinking and presenting brands through multiple social media channels and be prepared to work in a fast-paced, self-motivated, entrepreneurial environment; be a team player who is social-savvy and can work independently yet collectively in a unique virtual environment. 

Responsibilities:  

• Generate strategies to achieve and improve clients' business and communications objectives, with a data-first mindset 

• Lead the organic development and growth of various communities and social media activities across the client’s social ecosystem. Liaise with writers and designers to ensure content is informative, on-strategy and appealing. 

• Develop content pillars and social calendars aligned with KPIs, business objectives, corporate priorities, and overarching marketing and social. Research, craft, and publish interactive, thoughtful, intelligent, and provoking content that encourages community participation. Help identify influencers and seek user-generated content if appropriate for clients. 

• Define KPIs, benchmarks and metrics to evaluate and increase the clients’ social media presence and goals. 

• Define and improve community management and content development processes. Proactively escalate issues, trends, opportunities, and insights through the relevant channels in a timely manner. 

• Analyze performance results using statistical techniques and analytics tools and translate data into actionable insights and content optimizations. Timely report it to all relevant stakeholders on a monthly, quarterly, yearly or ad hoc basis. 

• Act as a consultant regarding technological and social innovations ensuring best practices and thought leadership that may impact the client’s strategy & business in the short and long term. 

• Lead and support client meetings and communications.  

• Maintain an active presence within necessary tools and social platforms to discuss and advise clients on platform-specific concerns, abilities, and best practices concerning platform and consumer trends and updates. 

• Proactively provide clients with thought leadership, recommendations, and education on ICUC capabilities. 

• Go above and beyond client and company expectations, bringing fresh and new ideas to leaders and always questioning the status quo. 

• Communicate effectively to all stakeholders including senior management on relevant opportunities and escalations. 

• Act as a resource to help fuel organic business growth for ICUC. Work with Growth and Client teams on renewals/account changes as required. 

• Help create case studies of delivered work to use as training and development materials for clients and other teammates to leverage. 

• Provide planned and real-time, strategic recommendations for trends/events to the Customer Success team. Proactively provide updates on account health to Growth/Client teams as needed 

• Adopt and educate on up-and-coming platforms and technology. Share inspirational and educational resources within strategy and other departments. 

KPIs: 

• Maintain consistency across client executions: goals, guidelines, brand voice and learnings & optimizations. 

• Ensure 100% of deadlines are met. 

• Weekly updates for clients on the state of their social landscape. 

• Provide clients at least once per month with a proactive point of view on platform updates and/or trends to activate on their social channels. 

• Support ICUC by developing at least one internal deliverable per quarter (whitepapers, ASAPs, POVs). 

Who You Are: 

• 5+ years of social media management and reporting experience required. 

• Bachelor’s degree in marketing/communications/advertising/PR or equivalent. 

• Resourcefulness and a can-do attitude that thrives in an entrepreneurial, fast-paced environment. 

• High level of accuracy and attention to detail. 

• Strong sense of account ownership and pride in work with excellent multitasking skills. 

• Strong time management skills with the ability to plan, prioritize, monitor, and respond to changes quickly. 

• Strong decision-making skills coupled with good judgment. 

• Good sense of decorum and brand appropriateness. 

• Friendly, diplomatic, and a composed self-starter with the willingness and desire to take initiative and get the job done.  

• Charisma and willingness to mentor others and showcase best practices to a team of world-class Strategists. 

• Cooperative and network-oriented. 

• Excellent written and verbal communication skills with engaging presentation skills. 

• Experience with creative, content publishing & writing, social listening, and performance reporting.  

• An ability to identify target audience preferences and build content and/or insights to meet their needs. 

• Knowledge of past and current social media trends, marketing, and business strategies. 

• Must be a regular user on X (Twitter), Facebook, Instagram, LinkedIn and TikTok and be knowledgeable of other social media channels. 

• Experience in social media management systems like Hootsuite, Sprout, Sprinklr, and Khoros.  

• Proficient in reporting systems like Talkwalker, Brandwatch, Fanpage Karma and Meltwater. 

• Understanding of SEO strategies and digital marketing metrics. 

• Proficient computer literacy proven through work experience in software applications, spreadsheet tabulations, and Microsoft Office Suite. 

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.