Lead Generation Specialist

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in highgrowth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a global technology services company that helps organizations unlock the power of data, drive digital transformation, and become intelligent enterprises. With a strong presence across South Africa, the UK, and Australia, they partner with clients to deliver business intelligence, advanced analytics, and enterprise performance management solutions that drive better decisionmaking.

About the Role

We are looking for a Lead Generation Specialist to support the sales team by identifying, sourcing, and qualifying highquality B2B leads. This role plays a vital part in driving pipeline growth through proactive outreach using tools such as LinkedIn Sales Navigator and CRM systems. You’ll collaborate closely with sales and marketing teams to fuel topoffunnel activity and support revenue growth goals.

Work hours: 9AM 4PM Australian Time or 7AM 4PM Philippine Time

Work setup: Remote

What you’ll do

Lead Sourcing & Research

• Use tools like LinkedIn Sales Navigator and Clay to research and identify potential leads in line with the company’s Ideal Customer Profile (ICP).

• Build and maintain segmented lead lists in the CRM (e.g., Dynamics).

• Conduct market research to better understand buying personas and company landscapes.

• Outreach & Followup

  • Conduct outbound communication via email, LinkedIn, and occasional cold calls to engage prospects.

  • Qualify leads through conversations, gather interest, and schedule discovery meetings with Sales Executives.

  • Follow up on Marketing Qualified Leads (MQLs) from campaigns.

  • CRM & Pipeline Support

    • Accurately document all outreach and lead interactions in the CRM.

    • Maintain realtime updates on lead statuses, engagement levels, and conversion progress.

    • Generate regular activity and pipeline reports for sales and marketing teams.

    • Collaboration & Feedback

      • Participate in sales pipeline meetings and share insights on lead quality and campaign responsiveness.

      • Provide marketing with feedback on messaging effectiveness and lead insights to refine future campaigns.