Marketing Associate

Key Responsibilities

Digital Marketing & Content

• Manage BFG’s presence across social media platforms: Instagram, Facebook, YouTube, Google, and LinkedIn.
  

• Create, schedule, and publish engaging, brandaligned content.
  

• Monitor performance metrics across platforms and generate weekly analytics reports.
  

• Conduct keyword research and competitor analysis to improve campaign targeting and SEO.
  

• Campaigns & Collaboration
  

  • Assist in planning, launching, and optimizing digital marketing campaigns (email, paid ads, and organic outreach).
    

  • Support the development of marketing materials, including brochures, onepagers, presentations, and case studies.
    

  • Coordinate with internal teams and thirdparty vendors to align campaigns with company goals.
    

  • Ensure consistent messaging and branding across all marketing touchpoints.
    

  • Market Research & Strategy
    

    • Research market trends and identify opportunities within accounting, tax, and business incorporation services.
      

    • Track competitor activities and suggest strategies for differentiation and growth.
      

    • Support promotional events, webinars, and lead generation initiatives.
      

    • Administrative & Reporting
      

      • Maintain an organized and accurate CRMprospects database.
        

      • Provide ongoing marketing support to the sales team to align efforts and drive qualified leads.
        

      • Handle daytoday marketing tasks and vendor coordination efficiently.
        

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        Requirements

        Qualifications
        

        • Minimum 2 years of relevant marketing experience, ideally within the professional services or financial sector.
          

        • Prefer candidates with a minimum B.Tech or B.Sc. in Computer Science. Candidates possessing an MBA and knowledge of Digital Marketing will be given priority in addition to the primary educational qualification.
          

        • Proven experience in promoting servicebased offerings (accounting, legal, consulting, etc.).
          

        • Proficiency in social media management tools and digital marketing platforms.
          

        • Strong verbal and written communication skills in English.
          

        • Excellent organizational skills with the ability to prioritize tasks and meet deadlines independently.
          

        • Additional Requirements
          

          • Must be currently residing in Kerala.
            

          • Willing to work U.S. time zone during training.
            

          • Home Office Setup (Mandatory)
            

            To ensure a productive remote work environment, you must have:
            

            • A quiet, dedicated workspace without interruptions.
              

            • A laptop with dual monitors for improved efficiency.
              

            • Highspeed internet connection (Minimum 150 Mbps download 9 Mbps upload – test here).
              

            • A backup internet source (e.g., mobile hotspot or alternative broadband).
              

            • Uninterrupted power supply, such as a UPS or inverter.
              

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              Benefits

              Compensation & Benefits
              

              • Monthly Salary: ₹35,000 – ₹40,000 (Based on experience and qualifications)
                

              • Annual Increment: 5% performancebased raise after one year
                

              • Leave Benefits:
                

              • • Paid vacation
                  

                • Designated Indian holidays (flexible)
                  

                • Paid sick leave
                  

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                  Salary:
                  35,000 40,000 Per month